RESOURCE LIBRARY.
January Resolutions: Building Your Inbound Strategy
Building Your Business Starts With Inbound Marketing 2018 has come and regardless of how you feel your business finished last year, it is time to look forward and build your strategy. January resolutions are a trend individuals use to focus on the areas of their...
When to Walk Away From a Blog Topic
When to Walk Away From a Blog Topic Ever been stuck on a blog that you felt was going nowhere? We’ve literally all been there at least once. Two words: writer’s block. Trust me, I understand where you are coming from. Putting pen to paper and transferring the...
How to Better Communicate with a Designer
Communicating with a Designer 101 Have you ever had trouble communicating to the design team working on your project? Have you had a tough time understanding the reasons certain things might not work for your designer/design team? The process behind the art...
Stop Losing Impression Share With These Tips
Stop losing impression share due to rank and budget with these tips So, your overall Search Impression Share (IS) has decreased X%, year over year; why, and now what? Well, as a starting point, it would only make sense to start off by taking an initial look into...
Help Answering the Hard Question
By Mike Pinckney Help with Answering the Hard Question about Leads “I have listened to every call and went through all of our leads. What we are doing is not working. What am I doing wrong?" The first thing you feel is that everything that you have worked so hard...
4 Ways to Optimize Your Homepage For Greater Conversion
Optimizing Your Homepage for More Conversions How important is a homepage? Let's see. 10 years ago if you asked the question: “What makes a great website?” the answer would have been as simple as 'they have one" or "a site that looks nice." Today, the game has...
Why Embracing Marketing Failures is Good
Why should you embrace marketing failures? Someone once told me that Marketing is a combination of data and mad science that meets somewhere in the middle. It requires analyzing past and current trends to help project what’s going to happen in the future. Since...
A Marketer’s Dream: Snapchat’s New Object Recognition
A Marketer's Dream: Snapchat's New Object Recognition Snapchat's ability to forward think and evolve is impressive to say the least. Their new use of object recognition is about to change the game even more, giving both consumers and marketers a new, closer...
What’s So Great About Continuous Improvement?
By Allie Gamble What's so great about continuous improvement? Continuous improvement is the third of three phases to completing a Growth Driven Design website. But first, let’s back up, what is a Growth Driven Design website? Growth Driven Design begins with...
The Visual Impact On Your Marketing Strategy
How Design Impacts Your Marketing Strategy The question I have is what enticed you to read this blog? I am willing to bet it was because it caught your eye through visual impact. Your brain will process an image 60,000 times faster than text. So in a matter of...
Traditional Media in a Digital World
Times are Changing, But Traditional Media is Still on Top in a Digital World. Digital media has come a long way since its conception and entrance onto the media platform; however, it doesn’t come close to the massive reach afforded by utilizing TV and/or...
5 Principles for a Good Logo Design
Logo Design for Winners 1. Do the research Every design has to start somewhere, and with logos that start should be research. Having knowledge of the company and what they do is the first step to set yourself up for success for a logo design. This is always a good...
4 Tools for Effectively Managing a Website Build
Building a Website? Ready for Refresh? Whether you are building a website for the first time or just giving your site a facelift, there are a few tools you should keep in mind along the way. 1. Goal Setting and Planning “Failing to plan is planning to fail” –...
How to Use Followerwonk to Identify Influencers
Using Followerwonk to Identify Influencers In December 2016 Forbes released an article talking about how Influencer Marketing will Explode in 2017. The contributor goes on to explain how it is "the grey territory between an official testimonial and a subtle product...
A Beginner’s Guide To Facebook Live
How To Use Facebook Live Facebook Live is an incredible tool for reconnecting with your Facebook audience and expanding your reach beyond your existing customer base. It’s free to use and once you get the hang of it, it’s simple to produce great content, so why not...
The Anatomy Of A Buyer Persona
What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who...
5 Ways A Creative Agency Can Add Value To Your Business
A Creative Agency Is An Investment Your Business Is Sure To See Value In Before you hire a creative agency there are many things to consider. One of the big questions to ask is what type of value would a creative agency bring to my business? But before jumping into...
Web Design With The Who In Mind
For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
Tips For Becoming BFFs With Your Target Audience
How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you have no...
Real-Life Lessons You Learn While Working In Marketing
A Career In Marketing Will Teach You... Do you remember walking into your first day at your new marketing agency job? I do. A lot has changed since then. Progress has been made, lessons have been learned, but it didn’t come without a period of serious...
The Easiest Ways To Improve Your SEO Strategy in 2019
With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never...
Sales and Marketing Teamwork Makes The Dream Work
Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It's what makes sports great. The teams that have...
The Rise of User-Generated Content
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
Top 3 Moments in Social Media History
Pinckney Marketing’s Top 3 Epic Moments In Social Media History What makes an EPIC social media moment? To make the cut, it needs to be a social media masterpiece. We’ve picked our three favorite social media moments of all time. See if you agree with our picks, or...
8 Of Our Favorite Companies To Receive Marketing Emails From
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...