4 Ways to Create Stronger Relationships Within Your Culture Building lasting relationships with clients is of utmost importance to business owners and employees. However, the relationships we have within our teams need to be just as good, if not better, to be able to...

5 Things to Consider When You Create a Brand Story   Your client has given you a new task: create a brand story. This brand story has to represent everything that your client provides, from their core values to the product or service they sell. While you may...

Everything You Need to Know About Color Palette Branding From your website and emails, to business cards and logo, your color palette branding is a big presence across all of your marketing platforms, so we have to make sure we get this decision right. Everyone...

How to Decide if You Need a Website Rebuild We know it’s hard to admit, but if you’re reading this blog post then you probably don’t love your current website and aren’t sure what to do with it.  If that’s the case, a website rebuild has most likely been on your mind...

What You Should Consider Before Rebranding  Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be perceived...

Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....

This blog was originally published on 10/14/16 but was refreshed and republished in 6/25/19 by Christine Cerniglia. What is Brand Admiration? Brand Admiration is defined as unconditional love for a company, which consists of 3 parts: Trust, Love, and Respect. Pretty...