Our expertise has helped clients achieve powerful results through innovative strategies.
9 Digital Marketing Trends You Need to Know Digital marketing moves quickly. New technologies and changing consumer behaviors constantly drive it. What worked last year suddenly feels outdated––and to stay competitive and truly engage your audience, you must stay...
How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you're a small business. With more employees and more resources, it may feel like you’re the underdog in the fight,...
13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are: Appropriateness for the industry Distinctness...
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
The Future of Cable and Advertising: OTT's Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable and...
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach Policy...
The Spectrum Reach Policy Is Already Changing How We Buy Spectrum Reach’s latest policy change, which quietly took effect on March 26th, 2018, will change the way the whole country buys cable. As I looked over the media buy for April and then compared...
By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real? Yes. Do you need to build...
Times are Changing, But Traditional Media is Still on Top in a Digital World. Digital media has come a long way since its conception and entrance onto the media platform; however, it doesn’t come close to the massive reach afforded by utilizing TV and/or...