RESOURCE LIBRARY.
Help Answering the Hard Question
By Mike Pinckney Help with Answering the Hard Question about Leads “I have listened to every call and went through all of our leads. What we are doing is not working. What am I doing wrong?" The first thing you feel is that everything that you have worked so hard...
4 Ways to Optimize Your Homepage For Greater Conversion
Optimizing Your Homepage for More Conversions How important is a homepage? Let's see. 10 years ago if you asked the question: “What makes a great website?” the answer would have been as simple as 'they have one" or "a site that looks nice." Today, the game has...
Why Embracing Marketing Failures is Good
Why should you embrace marketing failures? Someone once told me that Marketing is a combination of data and mad science that meets somewhere in the middle. It requires analyzing past and current trends to help project what’s going to happen in the future. Since...
A Marketer’s Dream: Snapchat’s New Object Recognition
A Marketer's Dream: Snapchat's New Object Recognition Snapchat's ability to forward think and evolve is impressive to say the least. Their new use of object recognition is about to change the game even more, giving both consumers and marketers a new, closer...
What’s So Great About Continuous Improvement?
By Allie Gamble What's so great about continuous improvement? Continuous improvement is the third of three phases to completing a Growth Driven Design website. But first, let’s back up, what is a Growth Driven Design website? Growth Driven Design begins with...
The Visual Impact On Your Marketing Strategy
How Design Impacts Your Marketing Strategy The question I have is what enticed you to read this blog? I am willing to bet it was because it caught your eye through visual impact. Your brain will process an image 60,000 times faster than text. So in a matter of...
Traditional Media in a Digital World
Times are Changing, But Traditional Media is Still on Top in a Digital World. Digital media has come a long way since its conception and entrance onto the media platform; however, it doesn’t come close to the massive reach afforded by utilizing TV and/or...
5 Principles for a Good Logo Design
Logo Design for Winners 1. Do the research Every design has to start somewhere, and with logos that start should be research. Having knowledge of the company and what they do is the first step to set yourself up for success for a logo design. This is always a good...
4 Tools for Effectively Managing a Website Build
Building a Website? Ready for Refresh? Whether you are building a website for the first time or just giving your site a facelift, there are a few tools you should keep in mind along the way. 1. Goal Setting and Planning “Failing to plan is planning to fail” –...
How to Use Followerwonk to Identify Influencers
Using Followerwonk to Identify Influencers In December 2016 Forbes released an article talking about how Influencer Marketing will Explode in 2017. The contributor goes on to explain how it is "the grey territory between an official testimonial and a subtle product...
A Beginner’s Guide To Facebook Live
How To Use Facebook Live Facebook Live is an incredible tool for reconnecting with your Facebook audience and expanding your reach beyond your existing customer base. It’s free to use and once you get the hang of it, it’s simple to produce great content, so why not...
Regulations You Need to Know When Running Corporate Social Media
Social Media Regulations Guide In 2006 sponsorships were introduced to our social media world with great resistance. If you can remember - we all believed social media should remain an advertisement-free network for consumers to communicate. But as we know,...
Visual Sitelinks: Worth a Thousand Words?
How Visual Sitelinks Could Enhance Your Marketing Strategy They say a picture is worth a thousand words. With the Visual Sitelinks beta, this may have been Google’s solution when thinking of a way to extend the character length of “traditional” site links. What do...
How to be Successful with Social Media
What No One Told You About Being Successful With Social Media Regardless if you’re a B2B or B2C marketer, social media is the driving force behind being successful in digital marketing.It just so happens that over 90% of B2B marketers use social media as a primary...
5 Tips to Help you Refine your Writing for Online Use
Gain More Audience Engagement By Refining Your Writing If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer. However, I’ve gotten a few requests to go a bit deeper. To get...
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8 Of Our Favorite Companies To Receive Marketing Emails From
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...
It’s 2019 – Why Don’t You Have Chat on Your Website
So, it’s 2019 and you don’t have chat on your website… It’s 2019. Technology advances are swirling in, faster and faster every year. There are companies that migrate your hard data to a virtual cloud. There are virtual reality goggles that can take you to different...
The Tell-Tale Signs You Work For A Marketing Agency
Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A...
Give Your Inbound Marketing Meaning: Start With A Goal
Set Your Inbound Marketing Up For Success With A Goal Setting a goal for your inbound marketing strategy is essential to measuring your success. How else would you know if your inbound marketing is performing well if you have nothing to compare its results to? But...
Website Design With Inbound Marketing In Mind
Website Design Should Be Built Around Inbound Marketing Strategy When it comes to good website design, there’s a lot more to it than just awesome creative. Other things to consider are the SEO, the user experience, and how you’re incorporating inbound marketing...
The Hard Truth About Why You’re Bad At Marketing
The Hard Truth About Why You’re Bad At Marketing The hard truth is that the various marketing channels we see today (social media, push notifications, emails, traditional marketing, paid digital ads and so much more) are getting noisier and noisier. As marketers,...
Social Media Impact | Part 3: Facebook
How to Have Social Media Impact on Facebook By now everyone is well aware of Facebook and the positive impact it can have on companies and brands. The social media giant has been around since 2005 and has since made a lot of big moves; they went public and acquired...
What is an Inbound Marketing Blueprint?
What Is an Inbound Marketing Blueprint and How It Will Set Your Business Up For Success An Inbound Marketing Blueprint is a marketing guide customized specifically to your company. It serves as a solid foundation for all your marketing efforts. Typically, a...
How To: Audit Your Inbound Marketing Strategy
If you have ever run a marketing campaign, you understand how important it is to measure the success (or failure) of your marketing strategy through an audit of your inbound marketing strategy. Understanding where your campaign is falling short, which areas are...
Did It Make Sense to Remove AdSense?
From an advertiser's perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...