RESOURCE LIBRARY.
Pinckney Culture: Supporting Moms in the Workplace
By Amber Plattenberger Transitioning From Pinckney Operations Manager to Pinckney Operations Mom-ager As Operations Manager at Pinckney Marketing, my role is to look over the team to ensure we are working efficiently, on time and on budget. Just recently, my role...
Content Marketing is a Commitment Not a Campaign
By Mike Pinckney Generate Business By Committing To Content Marketing Everybody wants the gold when it shines, but unfortunately it doesn’t come out of the ground in ready-made bricks. Like anything worth having, you have to work for it. I love content...
OTT’s Impact on the Future of Cable and Advertising
The Future of Cable and Advertising: OTT's Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable...
What Marketers Need to Know About GDPR
By Mike Pinckney What is The New General Data Protection Regulation? We all saw how Mark Zuckerberg tried to explain the internet to Congress, but do we truly understand it ourselves? Personal information and privacy in advertising has come to a lot of people’s...
A Spectrum Perspective on Cable-Cutting and the Future of Advertising
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach...
Stay Relevant With Engaging Social Media Content
Engaging Social Media Content Is More Important Now, Than Ever Before At the beginning of 2018 Facebook CEO, Mark Zuckerberg shook the social media marketing world as we knew it with an announcement in the form of a post on his personal page. A change to the...
The New Norm: Voice Search Effects on SEO
The Effects of Voice Search on SEO Voice search is the newest trend and something SEO specialists should keep an eye on. Study after study show the imminent effects it will have on search engine optimization moving forward. Voice search makes technology for people...
4 Reasons Your SEO Isn’t Working
Why Is Your SEO Falling Flat? Ever feel like your SEO efforts aren’t making a difference? As you’ve probably already discovered, search engine optimization is an incredibly detail-oriented process. You may feel like you’re doing everything right: implementing...
Finding Comfort in the Future of Consumer Digital Data
Your digital data improves your digital day-to day The recent Facebook scandal has really shown a division between the three kinds of people in the world: Those who feel victimized by data-buying Those who don't care about their digital data And, those who actually...
Spectrum Reach Policy Change: Everything You Need To Know
The Spectrum Reach Policy Is Already Changing How We Buy Spectrum Reach’s latest policy change, which quietly took effect on March 26th, 2018, will change the way the whole country buys cable. As I looked over the media buy for April and then...
Strengthening Your Marketing Fitness
By Josh Briscoe Your Marketing Agency is Your Personal Trainer I’m on day 66 of an 80 Day Workout Program and one of the big things I have learned so far from it is the value of the personal trainer. I’ve tried workouts and exercising on my own for years and...
Top 6 FAQs People Ask Pinckney Marketing
By Nick Maus Pinckney Marketing Frequently Asked Questions Anyone who has spent a day involved in any kind of marketing effort knows that this industry is full of strange marketing terms, acronyms, and millions of different programs and tools. We always...
Murder! The fold is dead due to a single gesture.
By Matt Gorlaski 'Above The Fold' is Six Feet Under The term 'above the fold' originated from the newspaper business, as a reference to the information that was visible when the bundle was folded and stacked in the racks. This terminology was then adopted to...
Navigating Life in a Pet-Friendly Workplace
By Ashley Carr When I was still in the job market workplace culture was one of the most influential factors in whether I chose to pursue the position or not. No matter how amazing the position maybe, if the culture, the people, and the atmosphere don’t fit, it is...
Cheat Sheet: Decoding Agency Marketing Terms
By Hallie Moser Confession: I love marketing. I love marketing as much as Oprah loves bread. So, sometimes I get so excited about marketing, that I don't even notice I've been rambling on in fluid marketing jargon until I look across the table at my poor victim's...
A Sneak Peek Into The Logo Design Process
We're Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and thought...
7 WordPress Plugins To Help Your Site’s SEO
When it comes to growing your website traffic, SEO (Search Engine Optimization) is an important piece of the puzzle. But it’s also a long-game play, and it can be far more time consuming than other methods of increasing traffic that promise quick results (i.e....
Who Are These Facebook Messenger Chatbots & How Do I Get One?
How To Create And Manage A Messenger Chatbot For Your Facebook Business Page So your business has a chat feature on its website’s homepage. That’s great! After all, it is 2019 and if you don’t have chat on your website, you’re a little behind. For those of us who...
3 Ways To Weave Your Marketing Strategy Into Your Website
How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two...
Don’t Let Your Marketing Become A Hardee’s Thick Burger–Keep It Simple
When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
4 Reasons Every Business Should Add Blogging To Their Marketing Strategy
4 Ways Blogging Can Transform Your Marketing Strategy If you are anything like me, and you work in the marketing world or have a social media account, you have more than likely seen or referenced the term “blog” at least once in the past 24 hours. It’s official—the...
5 Tips & Tricks For Maintaining Customer Loyalty
5 Ways To Create, Build & Maintain Loyal Customers Small or large, creating and maintaining a business is difficult. Between closing new sales, retaining customers and building a strong team, you have a lot on your plate! However, maybe your customers are...
Why Understanding Who You’re NOT Marketing To Is Huge
Using Negative Buyer Personas to Market Smarter As marketing professionals, our days are spent tailoring every aspect of our marketing efforts towards capturing the attention of our ideal buyers. These ideal buyers are what we in the marketing world refer to as...
Account-Based Marketing: Everything You Need to Know and More
We Know You're Curious. So Here It Is, Everything You Need To Know And More About Account-Based Marketing If you work as a B2B marketer, you’ve probably heard the term "account-based marketing" (or the acronym, ABM) tossed around. But what exactly is account-based...
Content Marketing 101: Our Guide To A Great Business Case Study
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best...