RESOURCE LIBRARY.
5 Stellar Examples of AI in Marketing
Artificial Intelligence Takes On Marketing By Hallie Moser Artificial intelligence is commonly thought of as a robot or some other advanced form, but in actuality, Artificial Intelligence exists within many of the applications and electronics we use on a day-to-day...
Meet Our Pinckney Pets!
The Pets of Pinckney Marketing By Campbell Stanley We almost always have pups at the office and we wouldn't have it any other way! Having a pet-friendly office brings so much joy to our day-to-day and really is a foundational piece of our workplace culture....
Pros and Cons of the New Adobe XD Release
By Amy Norman Web Design Growth Drives Tool Innovation Over the years web design has become increasingly more popular in the creative world. So as a graphic designer on many web design projects, I am always looking for useful tools to make the design process run...
FOMO: Millennials Nightmare, Marketers Wake-Up Call
Marketers should be capitalizing on the FOMO generation You may have heard your millennial friend, sibling, and/or coworker use the popular term “FOMO” at some point over the past few years. The fear of missing out is becoming more and more of a concern for anyone...
A Quick Bite Into Lucky Orange
By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny)....
Cable-Cutting is a Reality
By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real? Yes. Do you need to build...
Fight Stagnant Feelings Through Professional Growth
By Morgan Sanderson Add Value To Yourself, Add Value To Your Agency Have you ever achieved a goal, celebrated, then had an immediate feeling of “what now?” I’ll give you an example: I tried for months to become a part of the Pinckney Marketing squad. I sent in my...
Are Millennials to Blame for Our Unhealthy Attachment to Digital Media?
How Millennials Have Shaped the Digital Landscape I’ll admit it. Like most millennials, I do have an unhealthy relationship with the digital world. I sleep with my phone, I care about how many “likes” my last post received, I have an Instagram account for my dog, I...
Pinckney Marketing: Importance of Workplace Culture
The Importance of Workplace Culture By Campbell Stanley Great office culture is a fundamental part of enjoying every workday. When company culture is in sync, your coworkers start to feel more like your family and your job starts to feel less like work. Why Does...
Sales Enablement First
When It Comes To Marketing, Choose Sales Enablement First. If you’ve ever spent time talking to a marketer, you’ll probably find yourself dreaming of all the could, should, and possibly a lengthy wishlist. Switch gears. Think about the time you’ve spent talking to...
New AdWords UI: Hit or Miss?
AdWord's New Interface The new AdWords interface comes with all the bells and whistles of more powerful and advanced reporting tools. Also, new features, such as promotion extensions, new demographic targeting options, and advanced bid adjustments have enhanced the...
January Resolutions: Building Your Inbound Strategy
Building Your Business Starts With Inbound Marketing 2018 has come and regardless of how you feel your business finished last year, it is time to look forward and build your strategy. January resolutions are a trend individuals use to focus on the areas of their...
When to Walk Away From a Blog Topic
When to Walk Away From a Blog Topic Ever been stuck on a blog that you felt was going nowhere? We’ve literally all been there at least once. Two words: writer’s block. Trust me, I understand where you are coming from. Putting pen to paper and transferring the...
How to Better Communicate with a Designer
Communicating with a Designer 101 Have you ever had trouble communicating to the design team working on your project? Have you had a tough time understanding the reasons certain things might not work for your designer/design team? The process behind the art...
Stop Losing Impression Share With These Tips
Stop losing impression share due to rank and budget with these tips So, your overall Search Impression Share (IS) has decreased X%, year over year; why, and now what? Well, as a starting point, it would only make sense to start off by taking an initial look into...
How to Know When Your Designer Knows Best
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do...
The Anatomy Of A Buyer Persona
What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who...
5 Ways A Creative Agency Can Add Value To Your Business
A Creative Agency Is An Investment Your Business Is Sure To See Value In Before you hire a creative agency there are many things to consider. One of the big questions to ask is what type of value would a creative agency bring to my business? But before jumping into...
Web Design With The Who In Mind
For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
Tips For Becoming BFFs With Your Target Audience
How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you have no...
Real-Life Lessons You Learn While Working In Marketing
A Career In Marketing Will Teach You... Do you remember walking into your first day at your new marketing agency job? I do. A lot has changed since then. Progress has been made, lessons have been learned, but it didn’t come without a period of serious...
The Easiest Ways To Improve Your SEO Strategy in 2019
With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never...
Sales and Marketing Teamwork Makes The Dream Work
Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It's what makes sports great. The teams that have...
The Rise of User-Generated Content
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
Top 3 Moments in Social Media History
Pinckney Marketing’s Top 3 Epic Moments In Social Media History What makes an EPIC social media moment? To make the cut, it needs to be a social media masterpiece. We’ve picked our three favorite social media moments of all time. See if you agree with our picks, or...