Our expertise has helped clients achieve powerful results through innovative strategies.
Using First-Party Data in Your Paid Advertising Campaigns First-party data is a very valuable tool in the modern advertising industry. First-party data includes information one already has collected directly from a customer or audience. When applied correctly, this...
How to Optimize Your Google Ads Budget to Drive Results Running successful Google Ads campaigns is more than just creating appealing ads––it's an assurance that every dollar spent brings in the best possible return. Budget optimization is one of the key factors...
How to Create an Optimized Landing Page: Best Practices When it comes to marketing in the digital era, a successful strategy requires synergy –– and to accomplish this, it is crucial to ensure each of your marketing efforts is optimized to perform at a high...
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid advertising...
Steps to Developing a Successful, and Universal, Paid Search Strategy Paid search is a science. Every client has different needs, is often in different industries, and works with vastly different paid media budgets and objectives. With that being said, paid search...
Understanding Bidding Strategies for Your Google Ads Campaign Paid search is an awesome way to bring exposure to your business and increase sales. Clients often come to us wanting to know more about how bidding works on the Google search engine and within Google Ads....
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your PPC...
The 9 Most Important PPC Metrics to Report PPC, or pay-per-click, advertising has proven itself a vital tool in your marketing toolbox for driving traffic and generating leads. One benefit of incorporating PPC into your strategy is that it is easy to track using...
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...