RESOURCE LIBRARY.
Top 6 FAQs People Ask Pinckney Marketing
By Nick Maus Pinckney Marketing Frequently Asked Questions Anyone who has spent a day involved in any kind of marketing effort knows that this industry is full of strange marketing terms, acronyms, and millions of different programs and tools. We always...
Murder! The fold is dead due to a single gesture.
By Matt Gorlaski 'Above The Fold' is Six Feet Under The term 'above the fold' originated from the newspaper business, as a reference to the information that was visible when the bundle was folded and stacked in the racks. This terminology was then adopted to...
Navigating Life in a Pet-Friendly Workplace
By Ashley Carr When I was still in the job market workplace culture was one of the most influential factors in whether I chose to pursue the position or not. No matter how amazing the position maybe, if the culture, the people, and the atmosphere don’t fit, it is...
Cheat Sheet: Decoding Agency Marketing Terms
By Hallie Moser Confession: I love marketing. I love marketing as much as Oprah loves bread. So, sometimes I get so excited about marketing, that I don't even notice I've been rambling on in fluid marketing jargon until I look across the table at my poor victim's...
5 Stellar Examples of AI in Marketing
Artificial Intelligence Takes On Marketing By Hallie Moser Artificial intelligence is commonly thought of as a robot or some other advanced form, but in actuality, Artificial Intelligence exists within many of the applications and electronics we use on a day-to-day...
Meet Our Pinckney Pets!
The Pets of Pinckney Marketing By Campbell Stanley We almost always have pups at the office and we wouldn't have it any other way! Having a pet-friendly office brings so much joy to our day-to-day and really is a foundational piece of our workplace culture....
Pros and Cons of the New Adobe XD Release
By Amy Norman Web Design Growth Drives Tool Innovation Over the years web design has become increasingly more popular in the creative world. So as a graphic designer on many web design projects, I am always looking for useful tools to make the design process run...
FOMO: Millennials Nightmare, Marketers Wake-Up Call
Marketers should be capitalizing on the FOMO generation You may have heard your millennial friend, sibling, and/or coworker use the popular term “FOMO” at some point over the past few years. The fear of missing out is becoming more and more of a concern for anyone...
A Quick Bite Into Lucky Orange
By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny)....
Cable-Cutting is a Reality
By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real? Yes. Do you need to build...
Fight Stagnant Feelings Through Professional Growth
By Morgan Sanderson Add Value To Yourself, Add Value To Your Agency Have you ever achieved a goal, celebrated, then had an immediate feeling of “what now?” I’ll give you an example: I tried for months to become a part of the Pinckney Marketing squad. I sent in my...
Are Millennials to Blame for Our Unhealthy Attachment to Digital Media?
How Millennials Have Shaped the Digital Landscape I’ll admit it. Like most millennials, I do have an unhealthy relationship with the digital world. I sleep with my phone, I care about how many “likes” my last post received, I have an Instagram account for my dog, I...
Pinckney Marketing: Importance of Workplace Culture
The Importance of Workplace Culture By Campbell Stanley Great office culture is a fundamental part of enjoying every workday. When company culture is in sync, your coworkers start to feel more like your family and your job starts to feel less like work. Why Does...
Sales Enablement First
When It Comes To Marketing, Choose Sales Enablement First. If you’ve ever spent time talking to a marketer, you’ll probably find yourself dreaming of all the could, should, and possibly a lengthy wishlist. Switch gears. Think about the time you’ve spent talking to...
New AdWords UI: Hit or Miss?
AdWord's New Interface The new AdWords interface comes with all the bells and whistles of more powerful and advanced reporting tools. Also, new features, such as promotion extensions, new demographic targeting options, and advanced bid adjustments have enhanced the...
7 WordPress Plugins To Help Your Site’s SEO
When it comes to growing your website traffic, SEO (Search Engine Optimization) is an important piece of the puzzle. But it’s also a long-game play, and it can be far more time consuming than other methods of increasing traffic that promise quick results (i.e....
Who Are These Facebook Messenger Chatbots & How Do I Get One?
How To Create And Manage A Messenger Chatbot For Your Facebook Business Page So your business has a chat feature on its website’s homepage. That’s great! After all, it is 2019 and if you don’t have chat on your website, you’re a little behind. For those of us who...
3 Ways To Weave Your Marketing Strategy Into Your Website
How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two...
Don’t Let Your Marketing Become A Hardee’s Thick Burger–Keep It Simple
When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
4 Reasons Every Business Should Add Blogging To Their Marketing Strategy
4 Ways Blogging Can Transform Your Marketing Strategy If you are anything like me, and you work in the marketing world or have a social media account, you have more than likely seen or referenced the term “blog” at least once in the past 24 hours. It’s official—the...
5 Tips & Tricks For Maintaining Customer Loyalty
5 Ways To Create, Build & Maintain Loyal Customers Small or large, creating and maintaining a business is difficult. Between closing new sales, retaining customers and building a strong team, you have a lot on your plate! However, maybe your customers are...
Why Understanding Who You’re NOT Marketing To Is Huge
Using Negative Buyer Personas to Market Smarter As marketing professionals, our days are spent tailoring every aspect of our marketing efforts towards capturing the attention of our ideal buyers. These ideal buyers are what we in the marketing world refer to as...
Account-Based Marketing: Everything You Need to Know and More
We Know You're Curious. So Here It Is, Everything You Need To Know And More About Account-Based Marketing If you work as a B2B marketer, you’ve probably heard the term "account-based marketing" (or the acronym, ABM) tossed around. But what exactly is account-based...
Content Marketing 101: Our Guide To A Great Business Case Study
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best...
How to Know When Your Designer Knows Best
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do...