RESOURCE LIBRARY.
The Social Media Impact | Part One: Twitter
By Jo Brown Part 1: A Look into Brands with a Superior Twitter Strategy In this day and age social media rules all, especially when it comes to businesses and corporations of any size. Your presence (or lack of presence) on various social media platforms like...
Using Product Listing Ads To Maximize ROI
By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search...
Outbound is OUT, Inbound is IN
Step Aside Outbound, Inbound Marketing is Taking Over Consumers are turning away from disruptive outbound marketing and to inbound efforts. As a kid, I can remember sitting down for dinner each night and without fail the phone would ring. Sometimes my father would...
Increase Awareness in 6 Seconds With YouTube Bumper Ads
Introducing YouTube Bumper Advertisements Beep Beep! YouTube 'bumper ads' are a popular method of ad delivery and are here to stay. Have you heard of bumper ads yet? If not, don’t worry. The purpose of this blog is to introduce you to bumper ads, discuss the pros...
Pinckney Culture: Supporting Moms in the Workplace
By Amber Plattenberger Transitioning From Pinckney Operations Manager to Pinckney Operations Mom-ager As Operations Manager at Pinckney Marketing, my role is to look over the team to ensure we are working efficiently, on time and on budget. Just recently, my role...
Content Marketing is a Commitment Not a Campaign
By Mike Pinckney Generate Business By Committing To Content Marketing Everybody wants the gold when it shines, but unfortunately it doesn’t come out of the ground in ready-made bricks. Like anything worth having, you have to work for it. I love content...
OTT’s Impact on the Future of Cable and Advertising
The Future of Cable and Advertising: OTT's Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable...
What Marketers Need to Know About GDPR
By Mike Pinckney What is The New General Data Protection Regulation? We all saw how Mark Zuckerberg tried to explain the internet to Congress, but do we truly understand it ourselves? Personal information and privacy in advertising has come to a lot of people’s...
A Spectrum Perspective on Cable-Cutting and the Future of Advertising
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach...
Stay Relevant With Engaging Social Media Content
Engaging Social Media Content Is More Important Now, Than Ever Before At the beginning of 2018 Facebook CEO, Mark Zuckerberg shook the social media marketing world as we knew it with an announcement in the form of a post on his personal page. A change to the...
The New Norm: Voice Search Effects on SEO
The Effects of Voice Search on SEO Voice search is the newest trend and something SEO specialists should keep an eye on. Study after study show the imminent effects it will have on search engine optimization moving forward. Voice search makes technology for people...
4 Reasons Your SEO Isn’t Working
Why Is Your SEO Falling Flat? Ever feel like your SEO efforts aren’t making a difference? As you’ve probably already discovered, search engine optimization is an incredibly detail-oriented process. You may feel like you’re doing everything right: implementing...
Finding Comfort in the Future of Consumer Digital Data
Your digital data improves your digital day-to day The recent Facebook scandal has really shown a division between the three kinds of people in the world: Those who feel victimized by data-buying Those who don't care about their digital data And, those who actually...
Spectrum Reach Policy Change: Everything You Need To Know
The Spectrum Reach Policy Is Already Changing How We Buy Spectrum Reach’s latest policy change, which quietly took effect on March 26th, 2018, will change the way the whole country buys cable. As I looked over the media buy for April and then...
Strengthening Your Marketing Fitness
By Josh Briscoe Your Marketing Agency is Your Personal Trainer I’m on day 66 of an 80 Day Workout Program and one of the big things I have learned so far from it is the value of the personal trainer. I’ve tried workouts and exercising on my own for years and...
6 Steps to Create Extraordinary Email Marketing Campaigns
Originally written on February 4, 2015. Revised by Campbell Williams on May 7, 2019. How To Create Successful Email Marketing Campaigns Some companies are better than others at sending creative and high performing marketing emails. If you’re just getting started...
How To Create Content For Optimal SEO
It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use it to boost your rankings?...
Want to Increase Conversion Rates? Start With Landing Page Optimization
Helping You Overcome One Of Your Biggest Challenges As A B2B Marketer–Lead Generation With Landing Pages Optimized For Conversions Lead generation is an area of marketing every B2B marketer wants to succeed in today. And understandably so! It’s a proven way to...
What Your Marketing Agency’s Reporting Should Mean To You
Your Marketing Agency Provides You With Extensive Reporting–Now What? Reporting. One word that should mean more to your company than many other words. Why? Because reporting should be one of the top decision drivers when determining where to go next. Reporting can...
How Should My Inbound Marketing Work With My SEO?
The Perfect Mix: Inbound and SEO Come Together To Make Something Greater The ever-changing digital marketing world is leaving businesses with a maelstrom of questions, many of which pertain to inbound marketing. How and why, does inbound affect your business? When...
The 5 W’s You Need For Content Creation
Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
Using Company Culture to Maximize Performance in 2019
What Is Company Culture and How Is It Maximizing Performance in 2019? Company Culture and Core Values Defined According to Merriam-Webster, culture is defined as “the set of shared attitudes, values, goals, and practices that characterizes an institution or...
How Targeted Content Is Key To Winning Big With Content Marketing
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
The Tell-All Guide To Becoming A Badass At Facebook Advertising
You Might Not Be Advertising On Facebook Correctly–But We Can Help I love advertising on Facebook. The platform yields great results in comparison to spend, is easy to work with, and has intuitive reporting tools. Additionally, the multitude of ad options is not...
A Sneak Peek Into The Logo Design Process
We're Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and thought...