RESOURCE LIBRARY.
Social Media Impact | Part 3: Facebook
How to Have Social Media Impact on Facebook By now everyone is well aware of Facebook and the positive impact it can have on companies and brands. The social media giant has been around since 2005 and has since made a lot of big moves; they went public and acquired...
What is an Inbound Marketing Blueprint?
What Is an Inbound Marketing Blueprint and How It Will Set Your Business Up For Success An Inbound Marketing Blueprint is a marketing guide customized specifically to your company. It serves as a solid foundation for all your marketing efforts. Typically, a...
How To: Audit Your Inbound Marketing Strategy
If you have ever run a marketing campaign, you understand how important it is to measure the success (or failure) of your marketing strategy through an audit of your inbound marketing strategy. Understanding where your campaign is falling short, which areas are...
Did It Make Sense to Remove AdSense?
From an advertiser's perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...
7 Marketing Tips for Beginners
How To Get Started With Marketing Good businesses meet the needs of their market in a way that’s better than or different from that of the competition. But great businesses help those markets understand why they’re better or different, and know how to spread...
How To Pitch Inbound Marketing to Your Boss
How many marketing professionals do you know that are NOT interested in impressing their boss? How many sales professionals would you guess are completely satisfied with the number of leads they are being provided by their marketing department? Whether you have...
An All-inclusive Guide to Lead Nurturing
A Lead Conversion Is Not A Dead End, It's Just The Beginning HubSpot defines lead nurturing as: “the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey”. Emphasis on "each stage". Think...
The Power of Visuals in Establishing Brand Awareness
Creating Brand Awareness Through Design Brand awareness refers to the extent to which customers are able to recall or recognize a brand. There are countless ways a brand can emphasize awareness through visuals. But we will cover the big ones: a company logo, brand...
Storytelling With Data
Use Data To Tell The Story Of Your Marketing Efforts No matter who you are or what you do, I'm willing to bet a data story plays a part in your day-to-day. Measurements, predictions, categorizing–it’s everywhere. We all know that great feeling that comes from...
The Pinckney Marketing List of Top Marketing Conferences
Deep Dive into Our Favorite Marketing Conferences from 2018 In an industry that changes every day, you really can’t stay on top of your marketing campaign without interacting with marketing professionals and building off each others’ experiences. What’s the best...
The Importance of Buyer Personas and How to Define Yours
by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...
A Guide to Inbound Marketing Channels
What Channels Are You Using? As much as we wish it were, effectively reaching customers and potential leads is no easy task. There are so many ways to approach marketing channels – how can you find the best way to do it? At Pinckney Marketing, we fully embrace the...
How to Ensure Increased ROI On Your Advertising Dollars
Dollars Being Put Towards Advertising Campaigns Should Be Worth It! The most common way to evaluate a marketing plan is by its level of efficiency–or the return of investment (ROI) of your marketing. The more important factor that needs to be identified is whether...
5 Goals For Success with Content Marketing
By: Emily Murphy It’s 2018, and there’s a good chance that by now you’ve heard (if not seen first hand) the impact an effective content marketing strategy can have on a business. With stats like “content marketing rakes in conversion rates SIX times higher than...
Better Keyword Research Equals Better Results
Better keyword research WILL equal better results–trust us on this one. Building a proper foundation for your marketing strategy will set you up for successful results. Just like building a house, you start with pouring a foundation so that you can build something...
5 Things to Consider Before Rebranding
What You Should Consider Before Rebranding Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be...
Tips to Turn Your Customers Into Fans
Changing a One-time Buyer Into a Loyal Fan Everyone has that one brand that they will never stray from. Need toothpaste? Crest. Running shoes? Nike. Cell Phone? Apple. But in a world with so many options, how do you stand out? There are plenty of ways to convert a...
Adapting Your Marketing Strategy to Reach Gen Z
Marketing Strategies to Reach Gen Z As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...
How To Add Personality to Your Brand
Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
8 Content Marketing Trends of 2020
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
Why You Should Monitor Your Competitor’s Strategy
Why Monitoring Your Competitor’s Strategy Can Help You In any industry, there is going to be competition. Because opponents are inevitable, learn to use them to your advantage! Ever heard the phrase, “keep your friends close, but your enemies closer?” To ensure...
How To Define Conversions For Your Business
Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you...
Nontraditional Social Media for B2B Marketers
How To Implement Social Media Into Your B2B Marketing Campaign As a B2B (business to business) marketer, you may be hesitant when it comes to social media. After all, can you really create B2B social content that is as engaging as a B2C (business to consumer)...
The Marketer’s Guide to Crafting the Perfect Social Post that Converts
Content marketing is challenging. There’s no sugarcoating that. Long hours of concepting, writing, and pushing things live can feel like a massive waste if no results are generated. If you feel like your social media posts just aren’t resonating with your audience,...
Genius Logos with Hidden Symbolism
13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are: Appropriateness for the industry Distinctness...