RESOURCE LIBRARY.
8 Qualities Every Marketer Should Embody
By Allie Gamble After three years with Pinckney Marketing, I have learned more than I ever thought possible. I've met so many great people. I have navigated the ups and downs of being in marketing all while striving to possess qualities of a strong marketing...
The Role Of A Graphic Designer at an Inbound Marketing Agency
What it means to be a Graphic Designer at an inbound marketing agency According to Hubspot, the leader in Inbound Marketing, inbound marketing is “...a method of attracting, engaging, and delighting people to grow a business that provides value and builds...
Social Media Impact | Part Two: Snapchat
Which Brands Are Using Snapchat Effectively? Since Snapchat hit the App Store in September 2011 it has slowly taken the social media world by storm. Although the app has had a lot of ups and downs, it has since climbed to the top of the social media platform...
How Inbound Marketing Improves Customer Relations
The Fundamentals of Inbound Marketing If you consider how we naturally build relationships with strangers, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some way,...
Driving Results with Marketing Design on the Brain
When Design Connects with the Brain You Can Drive Marketing Results The power is in the hands of any designer. Using the right imagery, one can produce a heightened emotional response, enticing an audience to make a decision (hopefully in your favor). A...
How to Tackle the Game of Instagram’s Algorithm
By Ashley Carr If you have recently noticed a significant decrease in likes, comments, or overall engagement on your Instagram account, you are not alone. Instagram’s algorithm, similar to how Google factors your organic search ranking in the SERP (Search...
SEO Rockstar or SEO Janitor?
Spoiler Alert: You’re probably an SEO Janitor I’ve worked for several companies over the years that boast about how they invest in their employees and have an endless library of tools and resources to help their employees grow. Usually, this means they have an...
What is Inbound Marketing and How It Will Increase Your Leads
The Fundamental Idea Behind Inbound Marketing If you consider how we naturally build relationships with people, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some...
What You Need to Know About Design & Social Media
Design and Social Media Must-Knows By Amy Norman Designing for Social Media Success Over the past few years, social media has risen in popularity exponentially. With it’s rise, businesses have taken advantage of advertising on platforms such as Facebook, Instagram,...
Fishing in the Social Network Stream
By Alex Butz “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with...
10 Questions To Ask When Starting A Branding Project
The Value of a Brand is Undeniable A brand is the most important piece of work a company can contract. It’s much more than a logo. It’s a system of visual and verbal elements that work together to create an emotion surrounding a company. At a glance, a potential...
Dos and Don’ts of Interviewing with a Marketing Agency
By Campbell Stanley Crush Your Next Marketing Interview Getting your foot in the door of a marketing or advertising agency can be tough. There's tons of competition for marketing positions and if you're offered the opportunity to interview with one, you'll...
Google’s Knowledge Graphs Have Already Changed Your Marketing
How Everything You Know About SEO and Marketing is Changing by Nick Maus Organic Search produces 20x the number clicks that paid search gets yet only 60% of desktop searches result in a click and only 40% of mobile searches result in a click. If we average that...
A Crash Course in Responsive Search Ads
By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...
Overcoming Negativity on Social Media
By Ashley Carr Five Tips to Overcome Negativity on Social Media With the rise of the Internet and invention of social media as we currently know it (thanks Tom from MySpace and Mark Zuckerberg), it is almost impossible to grow a business or a brand without a...
Maintaining Your Social Media Presence When OOO
A Step-By-Step Plan For Managing Your Social Media Accounts When Out Of Office (OOO) https://youtu.be/_b6NrniLldY We’re the inbound marketing team here at Pinckney Marketing. Together we manage upwards of 30 social platforms for our clients. It is certainly a...
Build Brand Admiration with Trust, Love, and Respect
This blog was originally published on 10/14/16 but was refreshed and republished in 6/25/19 by Christine Cerniglia. What is Brand Admiration? Brand Admiration is defined as unconditional love for a company, which consists of 3 parts: Trust, Love, and Respect....
Use Automated Workflows to Nurture & Convert More Leads
Originally published on 3/2/2015. Content refreshed and republished on 6/21/2019 by Emily Murphy. Automated Workflows Allow You To Easily and Efficiently Close More Leads You know how the saying goes, “if you can’t beat em’ join em’!”. Well, if you work in digital...
Keyword Research: Back To The Basics
5 Steps To Creating A Successful Keyword Research Strategy Every good digital marketing strategy begins with keyword research. In today’s Knowledge with Nick session, we are going to take a look at the basics you need to know about building healthy keyword...
How Search Modifiers Influence Your Organic Ranking
The 4 Different Types Of Search Modifiers And What They Mean What’s the difference between restaurants, restaurants near me and restaurants in Charlotte? Let’s find out as we discuss search modifiers. A search modifier is a little piece of descriptive text that...
How Does Google My Business Influence My SEO Ranking?
Why Your Company Should Take Advantage Of Google My Business Have you ever done a Google search and seen a specific company pop up on the right side of the screen with all the company’s information? Chances are you have. This section of Google’s Knowledge Panel...
Understanding How Backlinks Can Help (Or Hurt) Your SEO
SEO, Backlinks and Toxicity Score—What Do They Have In Common? Hey everybody, Nick here with Pinckney Marketing. Today we’re going to talk about something that’s near and dear to my heart: SEO. Now, there are three sides to SEO that you may have heard about: Onsite...
What Does It Mean To Have A Strong Channel Mix?
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website...
5 Easy Tips Anyone Can Use to Refine an SEM Campaign
Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine...
In-House or Outside Marketing Agency: What is Best for Your Business?
Blog originally posted May 9th, 2017 by Alex Butz In-House Marketing or Outside Agency: What Is Best For Your Business? Making decisions for your business can be stressful. It can be particularly stressful to market your business considering all of the options and...