RESOURCE LIBRARY.
The Anatomy Of A Buyer Persona
What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who...
5 Ways A Creative Agency Can Add Value To Your Business
A Creative Agency Is An Investment Your Business Is Sure To See Value In Before you hire a creative agency there are many things to consider. One of the big questions to ask is what type of value would a creative agency bring to my business? But before jumping into...
Web Design With The Who In Mind
For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
Tips For Becoming BFFs With Your Target Audience
How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you have no...
Real-Life Lessons You Learn While Working In Marketing
A Career In Marketing Will Teach You... Do you remember walking into your first day at your new marketing agency job? I do. A lot has changed since then. Progress has been made, lessons have been learned, but it didn’t come without a period of serious...
The Easiest Ways To Improve Your SEO Strategy in 2019
With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never...
Sales and Marketing Teamwork Makes The Dream Work
Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It's what makes sports great. The teams that have...
The Rise of User-Generated Content
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
Top 3 Moments in Social Media History
Pinckney Marketing’s Top 3 Epic Moments In Social Media History What makes an EPIC social media moment? To make the cut, it needs to be a social media masterpiece. We’ve picked our three favorite social media moments of all time. See if you agree with our picks, or...
8 Of Our Favorite Companies To Receive Marketing Emails From
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...
It’s 2019 – Why Don’t You Have Chat on Your Website
So, it’s 2019 and you don’t have chat on your website… It’s 2019. Technology advances are swirling in, faster and faster every year. There are companies that migrate your hard data to a virtual cloud. There are virtual reality goggles that can take you to different...
The Tell-Tale Signs You Work For A Marketing Agency
Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A...
Give Your Inbound Marketing Meaning: Start With A Goal
Set Your Inbound Marketing Up For Success With A Goal Setting a goal for your inbound marketing strategy is essential to measuring your success. How else would you know if your inbound marketing is performing well if you have nothing to compare its results to? But...
Website Design With Inbound Marketing In Mind
Website Design Should Be Built Around Inbound Marketing Strategy When it comes to good website design, there’s a lot more to it than just awesome creative. Other things to consider are the SEO, the user experience, and how you’re incorporating inbound marketing...
The Hard Truth About Why You’re Bad At Marketing
The Hard Truth About Why You’re Bad At Marketing The hard truth is that the various marketing channels we see today (social media, push notifications, emails, traditional marketing, paid digital ads and so much more) are getting noisier and noisier. As marketers,...
The Best Conversion Strategy to Encourage Customers to Take Action
A Quick Guide to Create a Conversion Strategy Don’t let the word conversions scare you into thinking we’re about to dive into some difficult math equations! This blog post is actually here to help you improve your conversion strategy. It’s important to track...
What Is Black Hat SEO? (& Tips To Avoid It)
How Can I Avoid Black Hat SEO? Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engines like Google, Yahoo, and Bing. At its core, SEO can be broken down into five steps: keyword research, content creation,...
The Latest Secret Weapon in Marketing: TikTok
How Marketing on TikTok Can Help Your Business In late 2018, ByteDance Ltd., an internet technology company based in China, acquired the rights to an app called musical.ly. The app consisted of users recording clips of themselves lip-syncing to music. The company...
Are Your Email Campaign Goals SMART?
SMART Goals to Boost Your Email Campaigns A goal without a plan is just a wish. Yes, it’s corny, but it’s true! If you don’t have an actionable plan, you may as well not even set goals. If you’re struggling with your email marketing campaigns, then it might...
How To Captivate Your Audience Through Experiential Marketing
Experiential Marketing: A New Way to Engage with Audiences It’s often said that people may forget what you said or what you did, but they rarely forget how you made them feel. Because of this, we want to highlight the importance of experiential marketing: a...
Small Business vs. Corporation: How To Help Your Business Compete
How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you're a small business. With more employees and more resources, it may feel like you’re the underdog in the...
Should Your Business Have a Podcast?
How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
How Twitter Changed The Way We Interact With Brands
Why Top Brands are Using Twitter to Interact Second only to Facebook, Twitter has become one of the most-used social media platforms in the world, boasting real-time news updates, ways to communicate with friends publicly and privately, and plenty of entertaining...
Case Study: BarkBox and National Squirrel Appreciation Day
How BarkBox Revolutionized National Squirrel Appreciation Day Do you celebrate National Squirrel Appreciation Day? Honestly, most people don’t even know when it is. It’s January 21st, by the way. So if you're like everyone else and have never heard of...
Steps To Tracking Offline Conversions
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...