RESOURCE LIBRARY.
Small Business vs. Corporation: How To Help Your Business Compete
How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you're a small business. With more employees and more resources, it may feel like you’re the underdog in the...
Should Your Business Have a Podcast?
How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
How Twitter Changed The Way We Interact With Brands
Why Top Brands are Using Twitter to Interact Second only to Facebook, Twitter has become one of the most-used social media platforms in the world, boasting real-time news updates, ways to communicate with friends publicly and privately, and plenty of entertaining...
Case Study: BarkBox and National Squirrel Appreciation Day
How BarkBox Revolutionized National Squirrel Appreciation Day Do you celebrate National Squirrel Appreciation Day? Honestly, most people don’t even know when it is. It’s January 21st, by the way. So if you're like everyone else and have never heard of...
Steps To Tracking Offline Conversions
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
5 Things to Consider Before Rebranding
What You Should Consider Before Rebranding Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be...
Tips to Turn Your Customers Into Fans
Changing a One-time Buyer Into a Loyal Fan Everyone has that one brand that they will never stray from. Need toothpaste? Crest. Running shoes? Nike. Cell Phone? Apple. But in a world with so many options, how do you stand out? There are plenty of ways to convert a...
Adapting Your Marketing Strategy to Reach Gen Z
Marketing Strategies to Reach Gen Z As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...
How To Add Personality to Your Brand
Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
8 Content Marketing Trends of 2020
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
Why You Should Monitor Your Competitor’s Strategy
Why Monitoring Your Competitor’s Strategy Can Help You In any industry, there is going to be competition. Because opponents are inevitable, learn to use them to your advantage! Ever heard the phrase, “keep your friends close, but your enemies closer?” To ensure...
How To Define Conversions For Your Business
Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you...
Nontraditional Social Media for B2B Marketers
How To Implement Social Media Into Your B2B Marketing Campaign As a B2B (business to business) marketer, you may be hesitant when it comes to social media. After all, can you really create B2B social content that is as engaging as a B2C (business to consumer)...
The Marketer’s Guide to Crafting the Perfect Social Post that Converts
Content marketing is challenging. There’s no sugarcoating that. Long hours of concepting, writing, and pushing things live can feel like a massive waste if no results are generated. If you feel like your social media posts just aren’t resonating with your audience,...
Genius Logos with Hidden Symbolism
13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are: Appropriateness for the industry Distinctness...
Break Up With Your Social Media Campaign
Kiss Your Lousy Social Media Campaign Goodbye Are you tired of not getting what you deserve? Do you wonder what it might be like to find something new? Do you feel like you are being held back from reaching your true potential? If you answered “yes” to any of...
Website Evaluation Checklist
How Thorough is Your Website Evaluation Process? As time goes by and your business grows, it is important to continuously evaluate your website and make sure you have the foundation to not only support your brand, but also the traffic you are working to drive to...
How To Make Instagram Work For Your B2B Marketing Strategy
So You Think Instagram Isn’t The Place For Your B2B Marketing Strategy? Think Again. Instagram isn’t just for posting pictures of blue (like extremely, unnaturally blue) water at the beach, or your cat sleeping in a pizza box anymore. Businesses all over the globe...
5 Common Content Creation Mistakes
Are You Making These 5 Content Creation Mistakes? Content creation is one of the most valuable forms of marketing. By providing your target audience with relevant and valuable information through blog posts, whitepapers, automated emails and social media posts, you...
Inbound Marketing: The Importance of Writing a Blog
How Blogging Fuels Your Inbound Marketing Strategy If you work in marketing, you’ve probably heard the phrase “content is king”. In the last few years, brands have put an increased emphasis on content creation, publishing everything from videos to tweets in order...
How To Create A Brand Story That Resonates
5 Things to Consider When You Create a Brand Story Your client has given you a new task: create a brand story. This brand story has to represent everything that your client provides, from their core values to the product or service they sell. While you...
A Guide to Understanding Marketing Attribution Models
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
The Importance of Processes for Workplace Productivity
Processes to Increase Workplace Productivity When it comes to running a company, establishing certain fundamental processes is crucial to workplace productivity and the success of the organization. When you have established processes, the organization not only...
Tips to Help You Find Your Inner Creativity
Get Past Creative Blocks and Find Your Inner Creativity If you’re like us, working on the creative side of marketing can be tough on those days when your creative juices just aren’t flowing. Working closely with clients, writing engaging blogs, and finding new ways...
Why Your Brand’s Color Palette Matters
Everything You Need to Know About Color Palette Branding From your website and emails, to business cards and logo, your color palette branding is a big presence across all of your marketing platforms, so we have to make sure we get this decision right. Everyone...