RESOURCE LIBRARY.
How To Create A Brand Story That Resonates
5 Things to Consider When You Create a Brand Story Your client has given you a new task: create a brand story. This brand story has to represent everything that your client provides, from their core values to the product or service they sell. While you...
A Guide to Understanding Marketing Attribution Models
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
The Importance of Processes for Workplace Productivity
Processes to Increase Workplace Productivity When it comes to running a company, establishing certain fundamental processes is crucial to workplace productivity and the success of the organization. When you have established processes, the organization not only...
Tips to Help You Find Your Inner Creativity
Get Past Creative Blocks and Find Your Inner Creativity If you’re like us, working on the creative side of marketing can be tough on those days when your creative juices just aren’t flowing. Working closely with clients, writing engaging blogs, and finding new ways...
Why Your Brand’s Color Palette Matters
Everything You Need to Know About Color Palette Branding From your website and emails, to business cards and logo, your color palette branding is a big presence across all of your marketing platforms, so we have to make sure we get this decision right. Everyone...
The Evolution of Marketing: Then and Now
A Trip Through Time: The Evolution of Marketing What do logos on product packaging, your email subscriber list, and a Super Bowl commercial have in common? We bet you can guess where we’re going with this... All forms of marketing are essential for businesses to...
Introduction to SEO: The 5 Basic Steps
SEO for Beginners Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO,...
6 Ways to Create Engaging Blogs
Simple Tips to Produce Engaging Blogs that Convert Want to know why you need to be writing engaging blogs? Well... People don’t like boring things. They especially don’t like to be left feeling dissatisfied after taking the time to read an entire article. And...
Tips To Achieve Good Home Office Feng Shui
Best Layout & Colors For Home Office Feng Shui Do you ever feel stressed, cramped or cluttered due to the layout of your workspace? A full time employee spends 40 hours or more each week in their office. With such a large amount of time spent in this...
6 Reasons Your Business Should Invest in SEO
Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
What’s So Hot About Heat Mapping?
How Heat Mapping Can Improve Your Analytics Have you ever wondered what users actually do on your website? Are they clicking on the buttons you want them to click, or having a hard time finding the information they came for and leaving? Oftentimes, we are left...
Social Media Marketing: When IS The Best Time To Post?
Understanding the Best Days to Post on Social Media Has your business ever created a piece of content that was so perfect you thought about framing it in your office? Okay maybe not frame it, but you catch the drift. But when you shared it on social media, perhaps...
YouTube SEO 101: How to Optimize Videos
How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem...
SEM, SEO, and PPC: How Do They Relate?
Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?” There’s a...
7 Steps to Perform a Technical SEO Audit for Beginners
How to Conduct a Technical SEO Audit Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to...
The Rising Importance of Content Syndication
Your Guide to Understanding Content Syndication When it comes to your content, you’ve done all the right things. You’ve written your blog, published it on your website, promoted it across all your social media channels, and have even optimized it to make the search...
Google’s New Ranking Signals Coming In Spring 2021
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page...
TikTok Ads: How To Leverage Them For Your Brand
Everything You Need to Know About TikTok Ads Unless you’ve been living under a rock this year, chances are you’ve heard about TikTok. (And no, we aren’t talking about Ke$ha’s iconic pop song from the early 2000s.) The TikTok we are referring to is a social media...
Incorporate PPC and Inbound Strategies in Your Digital Marketing Campaigns
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your...
The Benefits of Optimizing Your Google My Business Listing
14 Tips for Optimizing Your GMB Listing Have you ever done a Google search and noticed a company’s profile pop up on the right side of the screen with all their information? Check out the featured image above, because chances are, you have! As a form of local...
The Importance of Mobile-Friendly Website Design in 2021
5 Reasons Why You Need a Mobile-Friendly Website Design Chances are, you’re probably reading this post on your smartphone or mobile device. How did we know? Well, 80% of users use a mobile device to search the internet, and this number is steadily increasing!...
Email Marketing Techniques for High Engagement
The Best Email Marketing Techniques in 2021 Did you know that on average, email generates $38 dollars for every $1 spent? With that high of an ROI, there’s no reason why you shouldn’t be taking advantage of the top email marketing techniques in 2021! In order to...
Influencer Marketing vs. Digital Marketing: What’s Best?
This or That: Influencer Marketing vs Digital Marketing Influencers...some love them, some mock them, but all of us follow them. In today’s digital age, it’s hard to escape the world of influencer marketing. Scroll down your feed and you’ll quickly be met with...
Is The Marketing Funnel Dead? Introducing the Flywheel Model
The Transformation of the Marketing Funnel As consumers evolve, so must our marketing efforts. Social media, website user experience, ads, and email campaigns are all changing the way we interact with not just potential customers but those we’ve already worked...
Paper vs. Real-World Experience: Which Holds More Value?
Gain Marketing Experience That Looks Good On Paper & IRL The hiring process for any company can be tedious and stressful — on both sides of the equation. On the company’s side, they are choosing someone to board their ship, join their company mission, and help...