RESOURCE LIBRARY.
Important PPC Metrics to Report
The 9 Most Important PPC Metrics to Report PPC, or pay-per-click, advertising has proven itself a vital tool in your marketing toolbox for driving traffic and generating leads. One benefit of incorporating PPC into your strategy is that it is easy to track using...
How To Build A Cohesive Auto Marketing Strategy
Ways to Build a Cohesive Auto Marketing Strategy Over the years, advances in technology have changed the way people buy cars. Now, the most effective way to market to car buyers is online! In order for your dealership to stay relevant and compete with other car...
The Importance of Digital Marketing for Car Sales
Why Digital Marketing for Car Sales is the Best Strategy Let’s face it, the buyer’s journey for purchasing a car can be a lengthy one. It is an important decision and customers need time to do their research, compare options and even take a few different models out...
Instagram Reels: Everything You Need To Know
Say Hello to Instagram Reels, TikTok’s Newest Rival The hype is real, folks. Or should we say, Reel. Instagram Reels are here and, if you’re anything like us, you’ll want to get in while it still has that “new content smell.” Facebook, who owns Instagram, just...
Break Up With Your Social Media Campaign
Kiss Your Lousy Social Media Campaign Goodbye Are you tired of not getting what you deserve? Do you wonder what it might be like to find something new? Do you feel like you are being held back from reaching your true potential? If you answered “yes” to any of...
Website Evaluation Checklist
How Thorough is Your Website Evaluation Process? As time goes by and your business grows, it is important to continuously evaluate your website and make sure you have the foundation to not only support your brand, but also the traffic you are working to drive to...
How To Make Instagram Work For Your B2B Marketing Strategy
So You Think Instagram Isn’t The Place For Your B2B Marketing Strategy? Think Again. Instagram isn’t just for posting pictures of blue (like extremely, unnaturally blue) water at the beach, or your cat sleeping in a pizza box anymore. Businesses all over the globe...
5 Common Content Creation Mistakes
Are You Making These 5 Content Creation Mistakes? Content creation is one of the most valuable forms of marketing. By providing your target audience with relevant and valuable information through blog posts, whitepapers, automated emails and social media posts, you...
Inbound Marketing: The Importance of Writing a Blog
How Blogging Fuels Your Inbound Marketing Strategy If you work in marketing, you’ve probably heard the phrase “content is king”. In the last few years, brands have put an increased emphasis on content creation, publishing everything from videos to tweets in order...
How To Create A Brand Story That Resonates
5 Things to Consider When You Create a Brand Story Your client has given you a new task: create a brand story. This brand story has to represent everything that your client provides, from their core values to the product or service they sell. While you...
A Guide to Understanding Marketing Attribution Models
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
The Importance of Processes for Workplace Productivity
Processes to Increase Workplace Productivity When it comes to running a company, establishing certain fundamental processes is crucial to workplace productivity and the success of the organization. When you have established processes, the organization not only...
Tips to Help You Find Your Inner Creativity
Get Past Creative Blocks and Find Your Inner Creativity If you’re like us, working on the creative side of marketing can be tough on those days when your creative juices just aren’t flowing. Working closely with clients, writing engaging blogs, and finding new ways...
Why Your Brand’s Color Palette Matters
Everything You Need to Know About Color Palette Branding From your website and emails, to business cards and logo, your color palette branding is a big presence across all of your marketing platforms, so we have to make sure we get this decision right. Everyone...
The Evolution of Marketing: Then and Now
A Trip Through Time: The Evolution of Marketing What do logos on product packaging, your email subscriber list, and a Super Bowl commercial have in common? We bet you can guess where we’re going with this... All forms of marketing are essential for businesses to...
Google’s New Ranking Signals Coming In Spring 2021
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page...
TikTok Ads: How To Leverage Them For Your Brand
Everything You Need to Know About TikTok Ads Unless you’ve been living under a rock this year, chances are you’ve heard about TikTok. (And no, we aren’t talking about Ke$ha’s iconic pop song from the early 2000s.) The TikTok we are referring to is a social media...
Incorporate PPC and Inbound Strategies in Your Digital Marketing Campaigns
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your...
The Benefits of Optimizing Your Google My Business Listing
14 Tips for Optimizing Your GMB Listing Have you ever done a Google search and noticed a company’s profile pop up on the right side of the screen with all their information? Check out the featured image above, because chances are, you have! As a form of local...
The Importance of Mobile-Friendly Website Design in 2021
5 Reasons Why You Need a Mobile-Friendly Website Design Chances are, you’re probably reading this post on your smartphone or mobile device. How did we know? Well, 80% of users use a mobile device to search the internet, and this number is steadily increasing!...
Email Marketing Techniques for High Engagement
The Best Email Marketing Techniques in 2021 Did you know that on average, email generates $38 dollars for every $1 spent? With that high of an ROI, there’s no reason why you shouldn’t be taking advantage of the top email marketing techniques in 2021! In order to...
Influencer Marketing vs. Digital Marketing: What’s Best?
This or That: Influencer Marketing vs Digital Marketing Influencers...some love them, some mock them, but all of us follow them. In today’s digital age, it’s hard to escape the world of influencer marketing. Scroll down your feed and you’ll quickly be met with...
Is The Marketing Funnel Dead? Introducing the Flywheel Model
The Transformation of the Marketing Funnel As consumers evolve, so must our marketing efforts. Social media, website user experience, ads, and email campaigns are all changing the way we interact with not just potential customers but those we’ve already worked...
Paper vs. Real-World Experience: Which Holds More Value?
Gain Marketing Experience That Looks Good On Paper & IRL The hiring process for any company can be tedious and stressful — on both sides of the equation. On the company’s side, they are choosing someone to board their ship, join their company mission, and help...
6 Reasons to Invest in Content Marketing
Why Your Business Should Invest in Content Marketing With so many different ways to interact with your audience, it can be a challenge to know how to spend your marketing budget. You want to ensure that your marketing efforts are going to reach the appropriate...