RESOURCE LIBRARY.
How to Conduct UX Research for Effective Website Design
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing...
Align Your Paid Advertising and Inbound Efforts to Improve Your Database
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid...
A Beginner’s Guide to Search Intent and SEO
How to Utilize User Intent Marketing in Your SEO Strategy Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend...
How is Pinterest Holding Up in the Battle for Social Presence?
Current Social Media Trends: Changes Happening on Pinterest Whether looking for fashion inspiration, tasty recipes, or DIY projects, Pinterest has it all! Known for being a visual platform that allows users to pin –– or save –– all of their favorite content...
Why Your Business Should Focus on UX Design
The Importance of UX Design for Your Website When it comes to building a well-designed website, working with a user experience (UX) specialist is your best bet. A UX specialist is an expert in strategy design for websites, but may also work with apps and other...
Improve Client Relationships with Google Data Studio
Google Data Studio: More Than A Reporting Tool Aggregating data for clients can be time-consuming and, if we’re honest, a bit daunting. Utilizing a tool such as Google Data Studio will not only help bring together Google Ads and Analytics data, Google Sheets,...
What is the New Facebook Distribution Score All About?
The Facebook Distribution Score Metric is Key for Social Media Success There’s a new metric in town, and it goes by the name “Facebook Distribution Score.” Have you seen it on your Facebook posts recently? If not, you will shortly. It can be found on almost every...
How To Build A Winning Paid Search Strategy
Steps to Developing a Successful, and Universal, Paid Search Strategy Paid search is a science. Every client has different needs, is often in different industries, and works with vastly different paid media budgets and objectives. With that being said, paid search...
The Complete Guide to Eye-Catching Blog Title Formulas
6 Foolproof Formulas for Writing Blog Post Titles Blogs are an integral part of content marketing. Posting blogs to a company’s website or social media platforms works to increase the brand’s online presence, inform customers, and promote product...
The Framework for Writing a Great Blog
10 Tips on How to Write a Blog Post Want to learn how to write a blog post but aren't sure where to begin? Well you are in the right place. Regular blogging can build relationships, increase brand awareness, and attract quality leads, among many other...
Google Ads Bidding: Manual vs Automated
Understanding Bidding Strategies for Your Google Ads Campaign Paid search is an awesome way to bring exposure to your business and increase sales. Clients often come to us wanting to know more about how bidding works on the Google search engine and within Google...
Account-Based Marketing Strategies That Work
How to Create a Successful Account-Based Marketing Strategy The goal of every business is to reach potential customers in the most effective way –– and as marketers continue to improve their methods for attracting them, they have also become more adept at...
How to Create Engaging Email Campaigns Using Klaviyo
Reach Your Target Audience with Klaviyo Email Campaigns Did you know, email is one of the most widely used forms of communication? In fact, 90.3% of Americans in the U.S. have an email account. Therefore, if you’re looking to connect with a wide audience,...
The Top 7 Marketing Podcasts You Should Listen To
A List of the Best Marketing Podcasts to Boost Your Knowledge Podcasts have grown immensely in popularity over the last few years. There seems to be a podcast for just about every interest or niche you could have whether it be true crime, pop culture, health and...
Discover HubSpot’s New Product Line: Operations Hub
Take Your Marketing to the Next Level with the HubSpot Operations Hub If you are involved in the operations side of your business, you know the many challenges of attempting to integrate the various softwares and CRMs that are used from one department to...
Avoiding Content Decay: Keeping Your Site Fresh
Content Optimization Strategies You Need to Incorporate into Your Marketing Plan Content marketing often gets overlooked in favor of quick-win tactics like paid ads or email marketing, but its long-term impact on brand visibility and engagement is an important...
6 Campaign Audits You Should Be Doing on a Regular Basis
The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the...
How to Create Stronger Relationships Within Your Culture
4 Ways to Create Stronger Relationships Within Your Culture Building lasting relationships with clients is of utmost importance to business owners and employees. However, the relationships we have within our teams need to be just as good, if not better, to be able...
The Ultimate Guide to LinkedIn Company Pages
Utilizing LinkedIn: Best Practices for Your Company In recent years, LinkedIn has become a crucial tool for companies around the world. With 810 million active members in more than 200 countries and territories worldwide, this platform has helped millions network,...
“One Source of Truth”: How to Consolidate Reports
Consolidated Reports to Strengthen Data Quality and Client Relationships To be successful in marketing, you must understand your customers –– and what better way to learn about their behavior and habits than by looking at the numbers? Many times, marketers are left...
4 Expert Tips to Design Optimized Landing Pages
How to Create an Optimized Landing Page: Best Practices When it comes to marketing in the digital era, a successful strategy requires synergy –– and to accomplish this, it is crucial to ensure each of your marketing efforts is optimized to perform at a...
The Ultimate Guide to B2B Copywriting
How B2B Copywriting Can Benefit Your Business Copywriting is a valuable component of any business’ digital marketing strategy. Not only is it the building block of content, it also helps brands effectively connect with their target audience through the power of...
Human-Centric Marketing in the Age of Technology
Why Marketing to Humans Should Be The Center of Your Campaigns We are living in an age where technology and data are everywhere –– and with lengthy spreadsheets and reporting dashboards filling the majority of your workday, it can be easy to lose sight of what...
7 Email Marketing Workflows to Consider for Your Business
How to Create an Email Drip Campaign Strategy That Converts Email marketing is an effective tool that can help nurture leads, turning them into engaged customers that are invested in your brand. But, what if you could go one step further, creating targeted email...
How to Promote Your Luxury Real Estate Company on Social Media
A Complete Guide to Social Media for Luxury Real Estate When working in luxury real estate, finding ways to connect with the right clientele is crucial, since not many people are looking to buy a multimillion dollar property. So how do you effectively reach this...