RESOURCE LIBRARY.
The 5 W’s You Need For Content Creation
Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
Using Company Culture to Maximize Performance in 2019
What Is Company Culture and How Is It Maximizing Performance in 2019? Company Culture and Core Values Defined According to Merriam-Webster, culture is defined as “the set of shared attitudes, values, goals, and practices that characterizes an institution or...
How Targeted Content Is Key To Winning Big With Content Marketing
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
The Tell-All Guide To Becoming A Badass At Facebook Advertising
You Might Not Be Advertising On Facebook Correctly–But We Can Help I love advertising on Facebook. The platform yields great results in comparison to spend, is easy to work with, and has intuitive reporting tools. Additionally, the multitude of ad options is not...
A Sneak Peek Into The Logo Design Process
We're Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and thought...
7 WordPress Plugins To Help Your Site’s SEO
When it comes to growing your website traffic, SEO (Search Engine Optimization) is an important piece of the puzzle. But it’s also a long-game play, and it can be far more time consuming than other methods of increasing traffic that promise quick results (i.e....
Who Are These Facebook Messenger Chatbots & How Do I Get One?
How To Create And Manage A Messenger Chatbot For Your Facebook Business Page So your business has a chat feature on its website’s homepage. That’s great! After all, it is 2019 and if you don’t have chat on your website, you’re a little behind. For those of us who...
3 Ways To Weave Your Marketing Strategy Into Your Website
How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two...
Don’t Let Your Marketing Become A Hardee’s Thick Burger–Keep It Simple
When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
4 Reasons Every Business Should Add Blogging To Their Marketing Strategy
4 Ways Blogging Can Transform Your Marketing Strategy If you are anything like me, and you work in the marketing world or have a social media account, you have more than likely seen or referenced the term “blog” at least once in the past 24 hours. It’s official—the...
5 Tips & Tricks For Maintaining Customer Loyalty
5 Ways To Create, Build & Maintain Loyal Customers Small or large, creating and maintaining a business is difficult. Between closing new sales, retaining customers and building a strong team, you have a lot on your plate! However, maybe your customers are...
Why Understanding Who You’re NOT Marketing To Is Huge
Using Negative Buyer Personas to Market Smarter As marketing professionals, our days are spent tailoring every aspect of our marketing efforts towards capturing the attention of our ideal buyers. These ideal buyers are what we in the marketing world refer to as...
Account-Based Marketing: Everything You Need to Know and More
We Know You're Curious. So Here It Is, Everything You Need To Know And More About Account-Based Marketing If you work as a B2B marketer, you’ve probably heard the term "account-based marketing" (or the acronym, ABM) tossed around. But what exactly is account-based...
Content Marketing 101: Our Guide To A Great Business Case Study
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best...
How to Know When Your Designer Knows Best
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do...
Does Your Website Need a Renovation or a Rebuild?
How to Decide if You Need a Website Rebuild We know it’s hard to admit, but if you’re reading this blog post then you probably don’t love your current website and aren’t sure what to do with it. If that’s the case, a website rebuild has most likely been on your...
User Experience (UX) and SEO: How They Work Together
How Your SEO Affects the User Experience The User eXperience (UX) can be defined by the experience a user has when using a product, service, or system. Leaders in nearly every single industry set their own standards of how they want customers to view or experience...
Crafting Your Message: Using On-Page SEO to Create the Best Content
How On-Page SEO and Content Work Together On-page SEO, sometimes referred to as on-site SEO, is a facet of search engine optimization that consists of optimizing individual pages so that they will rank higher on search engine results pages (SERPs). There are many...
The Benefits of a Google My Business Listing
How Google My Business Affects Your SEO Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of...
The Evolution of Voice Search: How Does it Affect Your SEO?
How Voice Search is Changing SEO In case you’ve been living under a rock for the last decade, voice search is beginning to take over the way we search for everything. The speech recognition technology lets users speak their searches out loud, analyzes their words,...
Taking Keyword Research to the Next Level: Topic Clustering
Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization,...
How to Conduct Keyword Research for a Paid Search Campaign
Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign. I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game...
The Importance of SEO in 2020
How SEO Has Evolved Just like with anything, the world of SEO is constantly evolving, so it’s essential to stay up-to-date with the latest trends to make sure you aren’t being left in the dust. Coined in 1997, the term “search engine optimization” (or SEO) is not a...
On-Page SEO Checklist: 8 Ways to Optimize (That Work!)
On-Page SEO Techniques to Optimize Your Site On-page SEO, sometimes called on-site SEO, is the process of utilizing optimization techniques in order to help individual web pages rank higher on search engines. You could be producing the best content in your industry...
5 Reasons You Should Consider Lead Scoring
5 Reasons You Should Consider Lead Scoring If you want to make informed and calculated decisions about your leads, then consider lead scoring! This process assigns values to a lead’s actions, allowing you to better understand when it's the right time to start...