RESOURCE LIBRARY.
Maintaining Your Social Media Presence When OOO
A Step-By-Step Plan For Managing Your Social Media Accounts When Out Of Office (OOO) https://youtu.be/_b6NrniLldY We’re the inbound marketing team here at Pinckney Marketing. Together we manage upwards of 30 social platforms for our clients. It is certainly a...
Build Brand Admiration with Trust, Love, and Respect
This blog was originally published on 10/14/16 but was refreshed and republished in 6/25/19 by Christine Cerniglia. What is Brand Admiration? Brand Admiration is defined as unconditional love for a company, which consists of 3 parts: Trust, Love, and Respect....
Use Automated Workflows to Nurture & Convert More Leads
Originally published on 3/2/2015. Content refreshed and republished on 6/21/2019 by Emily Murphy. Automated Workflows Allow You To Easily and Efficiently Close More Leads You know how the saying goes, “if you can’t beat em’ join em’!”. Well, if you work in digital...
Keyword Research: Back To The Basics
5 Steps To Creating A Successful Keyword Research Strategy Every good digital marketing strategy begins with keyword research. In today’s Knowledge with Nick session, we are going to take a look at the basics you need to know about building healthy keyword...
How Search Modifiers Influence Your Organic Ranking
The 4 Different Types Of Search Modifiers And What They Mean What’s the difference between restaurants, restaurants near me and restaurants in Charlotte? Let’s find out as we discuss search modifiers. A search modifier is a little piece of descriptive text that...
How Does Google My Business Influence My SEO Ranking?
Why Your Company Should Take Advantage Of Google My Business Have you ever done a Google search and seen a specific company pop up on the right side of the screen with all the company’s information? Chances are you have. This section of Google’s Knowledge Panel...
Understanding How Backlinks Can Help (Or Hurt) Your SEO
SEO, Backlinks and Toxicity Score—What Do They Have In Common? Hey everybody, Nick here with Pinckney Marketing. Today we’re going to talk about something that’s near and dear to my heart: SEO. Now, there are three sides to SEO that you may have heard about: Onsite...
What Does It Mean To Have A Strong Channel Mix?
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website...
5 Easy Tips Anyone Can Use to Refine an SEM Campaign
Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine...
In-House or Outside Marketing Agency: What is Best for Your Business?
Blog originally posted May 9th, 2017 by Alex Butz In-House Marketing or Outside Agency: What Is Best For Your Business? Making decisions for your business can be stressful. It can be particularly stressful to market your business considering all of the options and...
6 Steps to Create Extraordinary Email Marketing Campaigns
Originally written on February 4, 2015. Revised by Campbell Williams on May 7, 2019. How To Create Successful Email Marketing Campaigns Some companies are better than others at sending creative and high performing marketing emails. If you’re just getting started...
How To Create Content For Optimal SEO
It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use it to boost your rankings?...
Want to Increase Conversion Rates? Start With Landing Page Optimization
Helping You Overcome One Of Your Biggest Challenges As A B2B Marketer–Lead Generation With Landing Pages Optimized For Conversions Lead generation is an area of marketing every B2B marketer wants to succeed in today. And understandably so! It’s a proven way to...
What Your Marketing Agency’s Reporting Should Mean To You
Your Marketing Agency Provides You With Extensive Reporting–Now What? Reporting. One word that should mean more to your company than many other words. Why? Because reporting should be one of the top decision drivers when determining where to go next. Reporting can...
How Should My Inbound Marketing Work With My SEO?
The Perfect Mix: Inbound and SEO Come Together To Make Something Greater The ever-changing digital marketing world is leaving businesses with a maelstrom of questions, many of which pertain to inbound marketing. How and why, does inbound affect your business? When...
The Evolution of Marketing: Then and Now
A Trip Through Time: The Evolution of Marketing What do logos on product packaging, your email subscriber list, and a Super Bowl commercial have in common? We bet you can guess where we’re going with this... All forms of marketing are essential for businesses to...
Introduction to SEO: The 5 Basic Steps
SEO for Beginners Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO,...
6 Ways to Create Engaging Blogs
Simple Tips to Produce Engaging Blogs that Convert Want to know why you need to be writing engaging blogs? Well... People don’t like boring things. They especially don’t like to be left feeling dissatisfied after taking the time to read an entire article. And...
Tips To Achieve Good Home Office Feng Shui
Best Layout & Colors For Home Office Feng Shui Do you ever feel stressed, cramped or cluttered due to the layout of your workspace? A full time employee spends 40 hours or more each week in their office. With such a large amount of time spent in this...
6 Reasons Your Business Should Invest in SEO
Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
What’s So Hot About Heat Mapping?
How Heat Mapping Can Improve Your Analytics Have you ever wondered what users actually do on your website? Are they clicking on the buttons you want them to click, or having a hard time finding the information they came for and leaving? Oftentimes, we are left...
Social Media Marketing: When IS The Best Time To Post?
Understanding the Best Days to Post on Social Media Has your business ever created a piece of content that was so perfect you thought about framing it in your office? Okay maybe not frame it, but you catch the drift. But when you shared it on social media, perhaps...
YouTube SEO 101: How to Optimize Videos
How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem...
SEM, SEO, and PPC: How Do They Relate?
Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?” There’s a...
7 Steps to Perform a Technical SEO Audit for Beginners
How to Conduct a Technical SEO Audit Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to...