RESOURCE LIBRARY.
10 Digital Marketing Certifications to Complete
The Best Online Certifications for Digital Marketers Looking to stay up to date on the latest digital marketing trends and platforms? Or learn about a different aspect of the field that you may not be as familiar with? Completing online certifications is a...
Creative Ways to Use Clubhouse for Your Business
Learn All About Using the Clubhouse App Have you heard of the newest social media platform on the scene? The Clubhouse app is a drop-in audio chat platform designed for users to discuss various interests and topics. The platform was launched in April 2020 and...
Proactive vs. Reactive: How to Enhance Your Social Media Strategy
Which Social Media Strategy Works for Your Brand? When creating a social media strategy for your brand, you may be unsure if you should employ a proactive or reactive strategy. Proactive strategies allow you to be prepared so you don’t have to come up with content...
The Top 5 Social Media Trends 2021
Social Media Trends 2021: Everything You Need to Know Have you ever opened Facebook or Twitter, only to find that it looks completely different than what you were used to? On social media, as with digital marketing, things are continually changing! By...
7 Shopify Apps That Improve Conversion Rates
Boost Your Store’s Conversion Rates Using These Shopify Apps So, you’ve successfully gotten people to your store — but what are they doing once they get there? While driving traffic to your Shopify Store is a critical piece of the ecommerce puzzle, there isn’t much...
The Rising Importance of Content Syndication
Your Guide to Understanding Content Syndication When it comes to your content, you’ve done all the right things. You’ve written your blog, published it on your website, promoted it across all your social media channels, and have even optimized it to make the search...
Google’s New Ranking Signals Coming In Spring 2021
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page...
TikTok Ads: How To Leverage Them For Your Brand
Everything You Need to Know About TikTok Ads Unless you’ve been living under a rock this year, chances are you’ve heard about TikTok. (And no, we aren’t talking about Ke$ha’s iconic pop song from the early 2000s.) The TikTok we are referring to is a social media...
Incorporate PPC and Inbound Strategies in Your Digital Marketing Campaigns
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your...
The Benefits of Optimizing Your Google My Business Listing
14 Tips for Optimizing Your GMB Listing Have you ever done a Google search and noticed a company’s profile pop up on the right side of the screen with all their information? Check out the featured image above, because chances are, you have! As a form of local...
The Importance of Mobile-Friendly Website Design in 2021
5 Reasons Why You Need a Mobile-Friendly Website Design Chances are, you’re probably reading this post on your smartphone or mobile device. How did we know? Well, 80% of users use a mobile device to search the internet, and this number is steadily increasing!...
Email Marketing Techniques for High Engagement
The Best Email Marketing Techniques in 2021 Did you know that on average, email generates $38 dollars for every $1 spent? With that high of an ROI, there’s no reason why you shouldn’t be taking advantage of the top email marketing techniques in 2021! In order to...
Influencer Marketing vs. Digital Marketing: What’s Best?
This or That: Influencer Marketing vs Digital Marketing Influencers...some love them, some mock them, but all of us follow them. In today’s digital age, it’s hard to escape the world of influencer marketing. Scroll down your feed and you’ll quickly be met with...
Is The Marketing Funnel Dead? Introducing the Flywheel Model
The Transformation of the Marketing Funnel As consumers evolve, so must our marketing efforts. Social media, website user experience, ads, and email campaigns are all changing the way we interact with not just potential customers but those we’ve already worked...
Paper vs. Real-World Experience: Which Holds More Value?
Gain Marketing Experience That Looks Good On Paper & IRL The hiring process for any company can be tedious and stressful — on both sides of the equation. On the company’s side, they are choosing someone to board their ship, join their company mission, and help...
How to Conduct UX Research for Effective Website Design
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing...
Align Your Paid Advertising and Inbound Efforts to Improve Your Database
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid...
A Beginner’s Guide to Search Intent and SEO
How to Utilize User Intent Marketing in Your SEO Strategy Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend...
How is Pinterest Holding Up in the Battle for Social Presence?
Current Social Media Trends: Changes Happening on Pinterest Whether looking for fashion inspiration, tasty recipes, or DIY projects, Pinterest has it all! Known for being a visual platform that allows users to pin –– or save –– all of their favorite content...
Why Your Business Should Focus on UX Design
The Importance of UX Design for Your Website When it comes to building a well-designed website, working with a user experience (UX) specialist is your best bet. A UX specialist is an expert in strategy design for websites, but may also work with apps and other...
Improve Client Relationships with Google Data Studio
Google Data Studio: More Than A Reporting Tool Aggregating data for clients can be time-consuming and, if we’re honest, a bit daunting. Utilizing a tool such as Google Data Studio will not only help bring together Google Ads and Analytics data, Google Sheets,...
What is the New Facebook Distribution Score All About?
The Facebook Distribution Score Metric is Key for Social Media Success There’s a new metric in town, and it goes by the name “Facebook Distribution Score.” Have you seen it on your Facebook posts recently? If not, you will shortly. It can be found on almost every...
How To Build A Winning Paid Search Strategy
Steps to Developing a Successful, and Universal, Paid Search Strategy Paid search is a science. Every client has different needs, is often in different industries, and works with vastly different paid media budgets and objectives. With that being said, paid search...
The Complete Guide to Eye-Catching Blog Title Formulas
6 Foolproof Formulas for Writing Blog Post Titles Blogs are an integral part of content marketing. Posting blogs to a company’s website or social media platforms works to increase the brand’s online presence, inform customers, and promote product...
The Framework for Writing a Great Blog
10 Tips on How to Write a Blog Post Want to learn how to write a blog post but aren't sure where to begin? Well you are in the right place. Regular blogging can build relationships, increase brand awareness, and attract quality leads, among many other...