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4 Ways to Optimize Your Homepage For Greater Conversion
Optimizing Your Homepage for More Conversions How important is a homepage? Let's see. 10 years ago if you asked the question: “What makes a great website?” the answer would have been as simple as 'they have one" or "a site that looks nice." Today, the game has...
Why Embracing Marketing Failures is Good
Why should you embrace marketing failures? Someone once told me that Marketing is a combination of data and mad science that meets somewhere in the middle. It requires analyzing past and current trends to help project what’s going to happen in the future. Since...
A Marketer’s Dream: Snapchat’s New Object Recognition
A Marketer's Dream: Snapchat's New Object Recognition Snapchat's ability to forward think and evolve is impressive to say the least. Their new use of object recognition is about to change the game even more, giving both consumers and marketers a new, closer...
What’s So Great About Continuous Improvement?
By Allie Gamble What's so great about continuous improvement? Continuous improvement is the third of three phases to completing a Growth Driven Design website. But first, let’s back up, what is a Growth Driven Design website? Growth Driven Design begins with...
The Visual Impact On Your Marketing Strategy
How Design Impacts Your Marketing Strategy The question I have is what enticed you to read this blog? I am willing to bet it was because it caught your eye through visual impact. Your brain will process an image 60,000 times faster than text. So in a matter of...
Traditional Media in a Digital World
Times are Changing, But Traditional Media is Still on Top in a Digital World. Digital media has come a long way since its conception and entrance onto the media platform; however, it doesn’t come close to the massive reach afforded by utilizing TV and/or...
5 Principles for a Good Logo Design
Logo Design for Winners 1. Do the research Every design has to start somewhere, and with logos that start should be research. Having knowledge of the company and what they do is the first step to set yourself up for success for a logo design. This is always a good...
4 Tools for Effectively Managing a Website Build
Building a Website? Ready for Refresh? Whether you are building a website for the first time or just giving your site a facelift, there are a few tools you should keep in mind along the way. 1. Goal Setting and Planning “Failing to plan is planning to fail” –...
How to Use Followerwonk to Identify Influencers
Using Followerwonk to Identify Influencers In December 2016 Forbes released an article talking about how Influencer Marketing will Explode in 2017. The contributor goes on to explain how it is "the grey territory between an official testimonial and a subtle product...
A Beginner’s Guide To Facebook Live
How To Use Facebook Live Facebook Live is an incredible tool for reconnecting with your Facebook audience and expanding your reach beyond your existing customer base. It’s free to use and once you get the hang of it, it’s simple to produce great content, so why not...