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Top 6 FAQs People Ask Pinckney Marketing
By Nick Maus Pinckney Marketing Frequently Asked Questions Anyone who has spent a day involved in any kind of marketing effort knows that this industry is full of strange marketing terms, acronyms, and millions of different programs and tools. We always...
Murder! The fold is dead due to a single gesture.
By Matt Gorlaski 'Above The Fold' is Six Feet Under The term 'above the fold' originated from the newspaper business, as a reference to the information that was visible when the bundle was folded and stacked in the racks. This terminology was then adopted to...
Navigating Life in a Pet-Friendly Workplace
By Ashley Carr When I was still in the job market workplace culture was one of the most influential factors in whether I chose to pursue the position or not. No matter how amazing the position maybe, if the culture, the people, and the atmosphere don’t fit, it is...
Cheat Sheet: Decoding Agency Marketing Terms
By Hallie Moser Confession: I love marketing. I love marketing as much as Oprah loves bread. So, sometimes I get so excited about marketing, that I don't even notice I've been rambling on in fluid marketing jargon until I look across the table at my poor victim's...
5 Stellar Examples of AI in Marketing
Artificial Intelligence Takes On Marketing By Hallie Moser Artificial intelligence is commonly thought of as a robot or some other advanced form, but in actuality, Artificial Intelligence exists within many of the applications and electronics we use on a day-to-day...
Meet Our Pinckney Pets!
The Pets of Pinckney Marketing By Campbell Stanley We almost always have pups at the office and we wouldn't have it any other way! Having a pet-friendly office brings so much joy to our day-to-day and really is a foundational piece of our workplace culture....
Pros and Cons of the New Adobe XD Release
By Amy Norman Web Design Growth Drives Tool Innovation Over the years web design has become increasingly more popular in the creative world. So as a graphic designer on many web design projects, I am always looking for useful tools to make the design process run...
FOMO: Millennials Nightmare, Marketers Wake-Up Call
Marketers should be capitalizing on the FOMO generation You may have heard your millennial friend, sibling, and/or coworker use the popular term “FOMO” at some point over the past few years. The fear of missing out is becoming more and more of a concern for anyone...
A Quick Bite Into Lucky Orange
By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny)....
Cable-Cutting is a Reality
By Mike Pinckney The Reality of Cable-Cutting Cable-cutting (or cord-cutting) is the process of cancelling a cable or satellite subscription and, instead, streaming TV shows and movies by other means. Is cable-cutting real? Yes. Do you need to build...