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10 Questions To Ask When Starting A Branding Project
The Value of a Brand is Undeniable A brand is the most important piece of work a company can contract. It’s much more than a logo. It’s a system of visual and verbal elements that work together to create an emotion surrounding a company. At a glance, a potential...
Dos and Don’ts of Interviewing with a Marketing Agency
By Campbell Stanley Crush Your Next Marketing Interview Getting your foot in the door of a marketing or advertising agency can be tough. There's tons of competition for marketing positions and if you're offered the opportunity to interview with one, you'll...
Google’s Knowledge Graphs Have Already Changed Your Marketing
How Everything You Know About SEO and Marketing is Changing by Nick Maus Organic Search produces 20x the number clicks that paid search gets yet only 60% of desktop searches result in a click and only 40% of mobile searches result in a click. If we average that...
A Crash Course in Responsive Search Ads
By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...
Overcoming Negativity on Social Media
By Ashley Carr Five Tips to Overcome Negativity on Social Media With the rise of the Internet and invention of social media as we currently know it (thanks Tom from MySpace and Mark Zuckerberg), it is almost impossible to grow a business or a brand without a...
The Social Media Impact | Part One: Twitter
By Jo Brown Part 1: A Look into Brands with a Superior Twitter Strategy In this day and age social media rules all, especially when it comes to businesses and corporations of any size. Your presence (or lack of presence) on various social media platforms like...
Using Product Listing Ads To Maximize ROI
By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search...
Outbound is OUT, Inbound is IN
Step Aside Outbound, Inbound Marketing is Taking Over Consumers are turning away from disruptive outbound marketing and to inbound efforts. As a kid, I can remember sitting down for dinner each night and without fail the phone would ring. Sometimes my father would...
Increase Awareness in 6 Seconds With YouTube Bumper Ads
Introducing YouTube Bumper Advertisements Beep Beep! YouTube 'bumper ads' are a popular method of ad delivery and are here to stay. Have you heard of bumper ads yet? If not, don’t worry. The purpose of this blog is to introduce you to bumper ads, discuss the pros...
Pinckney Culture: Supporting Moms in the Workplace
By Amber Plattenberger Transitioning From Pinckney Operations Manager to Pinckney Operations Mom-ager As Operations Manager at Pinckney Marketing, my role is to look over the team to ensure we are working efficiently, on time and on budget. Just recently, my role...