RESOURCE LIBRARY.
Regulations You Need to Know When Running Corporate Social Media
Social Media Regulations Guide In 2006 sponsorships were introduced to our social media world with great resistance. If you can remember - we all believed social media should remain an advertisement-free network for consumers to communicate. But as we know,...
Visual Sitelinks: Worth a Thousand Words?
How Visual Sitelinks Could Enhance Your Marketing Strategy They say a picture is worth a thousand words. With the Visual Sitelinks beta, this may have been Google’s solution when thinking of a way to extend the character length of “traditional” site links. What do...
How to be Successful with Social Media
What No One Told You About Being Successful With Social Media Regardless if you’re a B2B or B2C marketer, social media is the driving force behind being successful in digital marketing.It just so happens that over 90% of B2B marketers use social media as a primary...
5 Tips to Help you Refine your Writing for Online Use
Gain More Audience Engagement By Refining Your Writing If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer. However, I’ve gotten a few requests to go a bit deeper. To get...
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It’s 2019 – Why Don’t You Have Chat on Your Website
So, it’s 2019 and you don’t have chat on your website… It’s 2019. Technology advances are swirling in, faster and faster every year. There are companies that migrate your hard data to a virtual cloud. There are virtual reality goggles that can take you to different...
The Tell-Tale Signs You Work For A Marketing Agency
Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A...
Give Your Inbound Marketing Meaning: Start With A Goal
Set Your Inbound Marketing Up For Success With A Goal Setting a goal for your inbound marketing strategy is essential to measuring your success. How else would you know if your inbound marketing is performing well if you have nothing to compare its results to? But...
Website Design With Inbound Marketing In Mind
Website Design Should Be Built Around Inbound Marketing Strategy When it comes to good website design, there’s a lot more to it than just awesome creative. Other things to consider are the SEO, the user experience, and how you’re incorporating inbound marketing...
The Hard Truth About Why You’re Bad At Marketing
The Hard Truth About Why You’re Bad At Marketing The hard truth is that the various marketing channels we see today (social media, push notifications, emails, traditional marketing, paid digital ads and so much more) are getting noisier and noisier. As marketers,...
Social Media Impact | Part 3: Facebook
How to Have Social Media Impact on Facebook By now everyone is well aware of Facebook and the positive impact it can have on companies and brands. The social media giant has been around since 2005 and has since made a lot of big moves; they went public and acquired...
What is an Inbound Marketing Blueprint?
What Is an Inbound Marketing Blueprint and How It Will Set Your Business Up For Success An Inbound Marketing Blueprint is a marketing guide customized specifically to your company. It serves as a solid foundation for all your marketing efforts. Typically, a...
How To: Audit Your Inbound Marketing Strategy
If you have ever run a marketing campaign, you understand how important it is to measure the success (or failure) of your marketing strategy through an audit of your inbound marketing strategy. Understanding where your campaign is falling short, which areas are...
Did It Make Sense to Remove AdSense?
From an advertiser's perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...
7 Marketing Tips for Beginners
How To Get Started With Marketing Good businesses meet the needs of their market in a way that’s better than or different from that of the competition. But great businesses help those markets understand why they’re better or different, and know how to spread...