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By Allie Gamble After three years with Pinckney Marketing, I have learned more than I ever thought possible. I've met so many great people. I have navigated the ups and downs of being in marketing all while striving to possess qualities of a strong marketing...
What it means to be a Graphic Designer at an inbound marketing agency According to Hubspot, the leader in Inbound Marketing, inbound marketing is “...a method of attracting, engaging, and delighting people to grow a business that provides value and builds...
By Ashley Carr If you have recently noticed a significant decrease in likes, comments, or overall engagement on your Instagram account, you are not alone. Instagram’s algorithm, similar to how Google factors your organic search ranking in the SERP (Search...
By Campbell Stanley Crush Your Next Marketing Interview Getting your foot in the door of a marketing or advertising agency can be tough. There's tons of competition for marketing positions and if you're offered the opportunity to interview with one, you'll want...
How Everything You Know About SEO and Marketing is Changing by Nick Maus Organic Search produces 20x the number clicks that paid search gets yet only 60% of desktop searches result in a click and only 40% of mobile searches result in a click. If we average that out,...
By Amber Plattenberger Transitioning From Pinckney Operations Manager to Pinckney Operations Mom-ager As Operations Manager at Pinckney Marketing, my role is to look over the team to ensure we are working efficiently, on time and on budget. Just recently, my role has...
By Mike Pinckney Generate Business By Committing To Content Marketing Everybody wants the gold when it shines, but unfortunately it doesn’t come out of the ground in ready-made bricks. Like anything worth having, you have to work for it. I love content marketing...
The Future of Cable and Advertising: OTT's Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable and...
By Mike Pinckney What is The New General Data Protection Regulation? We all saw how Mark Zuckerberg tried to explain the internet to Congress, but do we truly understand it ourselves? Personal information and privacy in advertising has come to a lot of people’s...
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach Policy...