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Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
What Is Company Culture and How Is It Maximizing Performance in 2019? Company Culture and Core Values Defined According to Merriam-Webster, culture is defined as “the set of shared attitudes, values, goals, and practices that characterizes an institution or...
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
We're Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and thought...
How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two things...
When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
5 Ways To Create, Build & Maintain Loyal Customers Small or large, creating and maintaining a business is difficult. Between closing new sales, retaining customers and building a strong team, you have a lot on your plate! However, maybe your customers are leaving,...
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways...
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
A Creative Agency Is An Investment Your Business Is Sure To See Value In Before you hire a creative agency there are many things to consider. One of the big questions to ask is what type of value would a creative agency bring to my business? But before jumping into...