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When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
Creating Brand Awareness Through Design Brand awareness refers to the extent to which customers are able to recall or recognize a brand. There are countless ways a brand can emphasize awareness through visuals. But we will cover the big ones: a company logo, brand...
What it means to be a Graphic Designer at an inbound marketing agency According to Hubspot, the leader in Inbound Marketing, inbound marketing is “...a method of attracting, engaging, and delighting people to grow a business that provides value and builds...
When Design Connects with the Brain You Can Drive Marketing Results The power is in the hands of any designer. Using the right imagery, one can produce a heightened emotional response, enticing an audience to make a decision (hopefully in your favor). A...
The Value of a Brand is Undeniable A brand is the most important piece of work a company can contract. It’s much more than a logo. It’s a system of visual and verbal elements that work together to create an emotion surrounding a company. At a glance, a potential...
How Design Impacts Your Marketing Strategy The question I have is what enticed you to read this blog? I am willing to bet it was because it caught your eye through visual impact. Your brain will process an image 60,000 times faster than text. So in a matter of seconds...
Logo Design for Winners 1. Do the research Every design has to start somewhere, and with logos that start should be research. Having knowledge of the company and what they do is the first step to set yourself up for success for a logo design. This is always a good...