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Content Marketing is a Commitment Not a Campaign
By Mike Pinckney Generate Business By Committing To Content Marketing Everybody wants the gold when it shines, but unfortunately it doesn’t come out of the ground in ready-made bricks. Like anything worth having, you have to work for it. I love content...
OTT’s Impact on the Future of Cable and Advertising
The Future of Cable and Advertising: OTT's Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is 'OTT' and how will it impact the future of cable...
What Marketers Need to Know About GDPR
By Mike Pinckney What is The New General Data Protection Regulation? We all saw how Mark Zuckerberg tried to explain the internet to Congress, but do we truly understand it ourselves? Personal information and privacy in advertising has come to a lot of people’s...
A Spectrum Perspective on Cable-Cutting and the Future of Advertising
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach...
Stay Relevant With Engaging Social Media Content
Engaging Social Media Content Is More Important Now, Than Ever Before At the beginning of 2018 Facebook CEO, Mark Zuckerberg shook the social media marketing world as we knew it with an announcement in the form of a post on his personal page. A change to the...
The New Norm: Voice Search Effects on SEO
The Effects of Voice Search on SEO Voice search is the newest trend and something SEO specialists should keep an eye on. Study after study show the imminent effects it will have on search engine optimization moving forward. Voice search makes technology for people...
4 Reasons Your SEO Isn’t Working
Why Is Your SEO Falling Flat? Ever feel like your SEO efforts aren’t making a difference? As you’ve probably already discovered, search engine optimization is an incredibly detail-oriented process. You may feel like you’re doing everything right: implementing...
Finding Comfort in the Future of Consumer Digital Data
Your digital data improves your digital day-to day The recent Facebook scandal has really shown a division between the three kinds of people in the world: Those who feel victimized by data-buying Those who don't care about their digital data And, those who actually...
Spectrum Reach Policy Change: Everything You Need To Know
The Spectrum Reach Policy Is Already Changing How We Buy Spectrum Reach’s latest policy change, which quietly took effect on March 26th, 2018, will change the way the whole country buys cable. As I looked over the media buy for April and then...
Strengthening Your Marketing Fitness
By Josh Briscoe Your Marketing Agency is Your Personal Trainer I’m on day 66 of an 80 Day Workout Program and one of the big things I have learned so far from it is the value of the personal trainer. I’ve tried workouts and exercising on my own for years and...