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8 Qualities Every Marketer Should Embody
By Allie Gamble After three years with Pinckney Marketing, I have learned more than I ever thought possible. I've met so many great people. I have navigated the ups and downs of being in marketing all while striving to possess qualities of a strong marketing...
The Role Of A Graphic Designer at an Inbound Marketing Agency
What it means to be a Graphic Designer at an inbound marketing agency According to Hubspot, the leader in Inbound Marketing, inbound marketing is “...a method of attracting, engaging, and delighting people to grow a business that provides value and builds...
Social Media Impact | Part Two: Snapchat
Which Brands Are Using Snapchat Effectively? Since Snapchat hit the App Store in September 2011 it has slowly taken the social media world by storm. Although the app has had a lot of ups and downs, it has since climbed to the top of the social media platform...
How Inbound Marketing Improves Customer Relations
The Fundamentals of Inbound Marketing If you consider how we naturally build relationships with strangers, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some way,...
Driving Results with Marketing Design on the Brain
When Design Connects with the Brain You Can Drive Marketing Results The power is in the hands of any designer. Using the right imagery, one can produce a heightened emotional response, enticing an audience to make a decision (hopefully in your favor). A...
How to Tackle the Game of Instagram’s Algorithm
By Ashley Carr If you have recently noticed a significant decrease in likes, comments, or overall engagement on your Instagram account, you are not alone. Instagram’s algorithm, similar to how Google factors your organic search ranking in the SERP (Search...
SEO Rockstar or SEO Janitor?
Spoiler Alert: You’re probably an SEO Janitor I’ve worked for several companies over the years that boast about how they invest in their employees and have an endless library of tools and resources to help their employees grow. Usually, this means they have an...
What is Inbound Marketing and How It Will Increase Your Leads
The Fundamental Idea Behind Inbound Marketing If you consider how we naturally build relationships with people, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some...
What You Need to Know About Design & Social Media
Design and Social Media Must-Knows By Amy Norman Designing for Social Media Success Over the past few years, social media has risen in popularity exponentially. With it’s rise, businesses have taken advantage of advertising on platforms such as Facebook, Instagram,...
Fishing in the Social Network Stream
By Alex Butz “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with...