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How To Pitch Inbound Marketing to Your Boss
How many marketing professionals do you know that are NOT interested in impressing their boss? How many sales professionals would you guess are completely satisfied with the number of leads they are being provided by their marketing department? Whether you have...
An All-inclusive Guide to Lead Nurturing
A Lead Conversion Is Not A Dead End, It's Just The Beginning HubSpot defines lead nurturing as: “the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey”. Emphasis on "each stage". Think...
The Power of Visuals in Establishing Brand Awareness
Creating Brand Awareness Through Design Brand awareness refers to the extent to which customers are able to recall or recognize a brand. There are countless ways a brand can emphasize awareness through visuals. But we will cover the big ones: a company logo, brand...
Storytelling With Data
Use Data To Tell The Story Of Your Marketing Efforts No matter who you are or what you do, I'm willing to bet a data story plays a part in your day-to-day. Measurements, predictions, categorizing–it’s everywhere. We all know that great feeling that comes from...
The Pinckney Marketing List of Top Marketing Conferences
Deep Dive into Our Favorite Marketing Conferences from 2018 In an industry that changes every day, you really can’t stay on top of your marketing campaign without interacting with marketing professionals and building off each others’ experiences. What’s the best...
The Importance of Buyer Personas and How to Define Yours
by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...
A Guide to Inbound Marketing Channels
What Channels Are You Using? As much as we wish it were, effectively reaching customers and potential leads is no easy task. There are so many ways to approach marketing channels – how can you find the best way to do it? At Pinckney Marketing, we fully embrace the...
How to Ensure Increased ROI On Your Advertising Dollars
Dollars Being Put Towards Advertising Campaigns Should Be Worth It! The most common way to evaluate a marketing plan is by its level of efficiency–or the return of investment (ROI) of your marketing. The more important factor that needs to be identified is whether...
5 Goals For Success with Content Marketing
By: Emily Murphy It’s 2018, and there’s a good chance that by now you’ve heard (if not seen first hand) the impact an effective content marketing strategy can have on a business. With stats like “content marketing rakes in conversion rates SIX times higher than...
Better Keyword Research Equals Better Results
Better keyword research WILL equal better results–trust us on this one. Building a proper foundation for your marketing strategy will set you up for successful results. Just like building a house, you start with pouring a foundation so that you can build something...