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Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you think...
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic...
You Might Not Be Advertising On Facebook Correctly–But We Can Help I love advertising on Facebook. The platform yields great results in comparison to spend, is easy to work with, and has intuitive reporting tools. Additionally, the multitude of ad options is not only...
From an advertiser's perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much control...
By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...
By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine...
Introducing YouTube Bumper Advertisements Beep Beep! YouTube 'bumper ads' are a popular method of ad delivery and are here to stay. Have you heard of bumper ads yet? If not, don’t worry. The purpose of this blog is to introduce you to bumper ads, discuss the pros and...
By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny)....
AdWord's New Interface The new AdWords interface comes with all the bells and whistles of more powerful and advanced reporting tools. Also, new features, such as promotion extensions, new demographic targeting options, and advanced bid adjustments have enhanced the...