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Marketers should be capitalizing on the FOMO generation You may have heard your millennial friend, sibling, and/or coworker use the popular term “FOMO” at some point over the past few years. The fear of missing out is becoming more and more of a concern for anyone...
By Morgan Sanderson Add Value To Yourself, Add Value To Your Agency Have you ever achieved a goal, celebrated, then had an immediate feeling of “what now?” I’ll give you an example: I tried for months to become a part of the Pinckney Marketing squad. I sent in my...
The Importance of Workplace Culture By Campbell Stanley Great office culture is a fundamental part of enjoying every workday. When company culture is in sync, your coworkers start to feel more like your family and your job starts to feel less like work. Why Does...
Communicating with a Designer 101 Have you ever had trouble communicating to the design team working on your project? Have you had a tough time understanding the reasons certain things might not work for your designer/design team? The process behind the art...
By Mike Pinckney Help with Answering the Hard Question about Leads “I have listened to every call and went through all of our leads. What we are doing is not working. What am I doing wrong?" The first thing you feel is that everything that you have worked so hard on...
Why should you embrace marketing failures? Someone once told me that Marketing is a combination of data and mad science that meets somewhere in the middle. It requires analyzing past and current trends to help project what’s going to happen in the future. Since none...
A Marketer's Dream: Snapchat's New Object Recognition Snapchat's ability to forward think and evolve is impressive to say the least. Their new use of object recognition is about to change the game even more, giving both consumers and marketers a new, closer...
By Allie Gamble What's so great about continuous improvement? Continuous improvement is the third of three phases to completing a Growth Driven Design website. But first, let’s back up, what is a Growth Driven Design website? Growth Driven Design begins with launching...
How Design Impacts Your Marketing Strategy The question I have is what enticed you to read this blog? I am willing to bet it was because it caught your eye through visual impact. Your brain will process an image 60,000 times faster than text. So in a matter of seconds...
Building a Website? Ready for Refresh? Whether you are building a website for the first time or just giving your site a facelift, there are a few tools you should keep in mind along the way. 1. Goal Setting and Planning “Failing to plan is planning to fail” – Benjamin...