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For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
A Career In Marketing Will Teach You... Do you remember walking into your first day at your new marketing agency job? I do. A lot has changed since then. Progress has been made, lessons have been learned, but it didn’t come without a period of serious self-reflection...
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...
Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A...
The Hard Truth About Why You’re Bad At Marketing The hard truth is that the various marketing channels we see today (social media, push notifications, emails, traditional marketing, paid digital ads and so much more) are getting noisier and noisier. As marketers, we...
How To Get Started With Marketing Good businesses meet the needs of their market in a way that’s better than or different from that of the competition. But great businesses help those markets understand why they’re better or different, and know how to spread...
Use Data To Tell The Story Of Your Marketing Efforts No matter who you are or what you do, I'm willing to bet a data story plays a part in your day-to-day. Measurements, predictions, categorizing–it’s everywhere. We all know that great feeling that comes from sitting...
Deep Dive into Our Favorite Marketing Conferences from 2018 In an industry that changes every day, you really can’t stay on top of your marketing campaign without interacting with marketing professionals and building off each others’ experiences. What’s the best way...
Dollars Being Put Towards Advertising Campaigns Should Be Worth It! The most common way to evaluate a marketing plan is by its level of efficiency–or the return of investment (ROI) of your marketing. The more important factor that needs to be identified is whether or...