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How Can I Avoid Black Hat SEO? Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engines like Google, Yahoo, and Bing. At its core, SEO can be broken down into five steps: keyword research, content creation,...
Experiential Marketing: A New Way to Engage with Audiences It’s often said that people may forget what you said or what you did, but they rarely forget how you made them feel. Because of this, we want to highlight the importance of experiential marketing: a strategy...
How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
Why Top Brands are Using Twitter to Interact Second only to Facebook, Twitter has become one of the most-used social media platforms in the world, boasting real-time news updates, ways to communicate with friends publicly and privately, and plenty of entertaining...
How BarkBox Revolutionized National Squirrel Appreciation Day Do you celebrate National Squirrel Appreciation Day? Honestly, most people don’t even know when it is. It’s January 21st, by the way. So if you're like everyone else and have never heard of National...
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
Why Monitoring Your Competitor’s Strategy Can Help You In any industry, there is going to be competition. Because opponents are inevitable, learn to use them to your advantage! Ever heard the phrase, “keep your friends close, but your enemies closer?” To ensure your...
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
Blog originally posted May 9th, 2017 by Alex Butz In-House Marketing or Outside Agency: What Is Best For Your Business? Making decisions for your business can be stressful. It can be particularly stressful to market your business considering all of the options and...
Your Marketing Agency Provides You With Extensive Reporting–Now What? Reporting. One word that should mean more to your company than many other words. Why? Because reporting should be one of the top decision drivers when determining where to go next. Reporting can...