by Clarissa Sievers | Feb 21, 2020 | Marketing Insights
How BarkBox Revolutionized National Squirrel Appreciation Day Do you celebrate National Squirrel Appreciation Day? Honestly, most people don’t even know when it is. It’s January 21st, by the way. So if you’re like everyone else and have never heard of...
by Clarissa Sievers | Jan 22, 2020 | Branding
Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
by Clarissa Sievers | Jan 16, 2020 | Inbound Marketing, Marketing Insights
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...