SEO for Beginners  Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO, off-page...

Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...

How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem may...

Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?”  There’s a lot...

How to Conduct a Technical SEO Audit  Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to be...

How Your SEO Affects the User Experience The User eXperience (UX) can be defined by the experience a user has when using a product, service, or system. Leaders in nearly every single industry set their own standards of how they want customers to view or experience...

How On-Page SEO and Content Work Together On-page SEO, sometimes referred to as on-site SEO, is a facet of search engine optimization that consists of optimizing individual pages so that they will rank higher on search engine results pages (SERPs). There are many...

How Google My Business Affects Your SEO Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of the...

How Voice Search is Changing SEO In case you’ve been living under a rock for the last decade, voice search is beginning to take over the way we search for everything. The speech recognition technology lets users speak their searches out loud, analyzes their words, and...

Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization, and...