Using Followerwonk to Identify Influencers In December 2016 Forbes released an article talking about how Influencer Marketing will Explode in 2017. The contributor goes on to explain how it is "the grey territory between an official testimonial and a subtle product...

How Visual Sitelinks Could Enhance Your Marketing Strategy They say a picture is worth a thousand words. With the Visual Sitelinks beta, this may have been Google’s solution when thinking of a way to extend the character length of “traditional” site links. What do you...

Gain More Audience Engagement By Refining Your Writing If you keep up with the Pinckney blog, you’ve probably noticed I usually write about content strategy and how you can become a better marketer. However, I’ve gotten a few requests to go a bit deeper. To get down...