Set Your Inbound Marketing Up For Success With A Goal Setting a goal for your inbound marketing strategy is essential to measuring your success. How else would you know if your inbound marketing is performing well if you have nothing to compare its results to? But the...

Website Design Should Be Built Around Inbound Marketing Strategy When it comes to good website design, there’s a lot more to it than just awesome creative. Other things to consider are the SEO, the user experience, and how you’re incorporating inbound marketing into...

What Is an Inbound Marketing Blueprint and How It Will Set Your Business Up For Success An Inbound Marketing Blueprint is a marketing guide customized specifically to your company. It serves as a solid foundation for all your marketing efforts. Typically, a blueprint...

If you have ever run a marketing campaign, you understand how important it is to measure the success (or failure) of your marketing strategy through an audit of your inbound marketing strategy. Understanding where your campaign is falling short, which areas are...

How many marketing professionals do you know that are NOT interested in impressing their boss? How many sales professionals would you guess are completely satisfied with the number of leads they are being provided by their marketing department? Whether you have been...

A Lead Conversion Is Not A Dead End, It's Just The Beginning HubSpot defines lead nurturing as: “the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey”. Emphasis on "each stage". Think...

by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...

What Channels Are You Using? As much as we wish it were, effectively reaching customers and potential leads is no easy task. There are so many ways to approach marketing channels – how can you find the best way to do it? At Pinckney Marketing, we fully embrace the...

By: Emily Murphy It’s 2018, and there’s a good chance that by now you’ve heard (if not seen first hand) the impact an effective content marketing strategy can have on a business. With stats like “content marketing rakes in conversion rates SIX times higher than other...

The Fundamentals of Inbound Marketing If you consider how we naturally build relationships with strangers, the basic concept behind inbound marketing is simple. In real life, we make a connection with someone by having similar interests or helping them in some way,...