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4 Ways Blogging Can Transform Your Marketing Strategy If you are anything like me, and you work in the marketing world or have a social media account, you have more than likely seen or referenced the term “blog” at least once in the past 24 hours. It’s official—the...
Using Negative Buyer Personas to Market Smarter As marketing professionals, our days are spent tailoring every aspect of our marketing efforts towards capturing the attention of our ideal buyers. These ideal buyers are what we in the marketing world refer to as buyer...
We Know You're Curious. So Here It Is, Everything You Need To Know And More About Account-Based Marketing If you work as a B2B marketer, you’ve probably heard the term "account-based marketing" (or the acronym, ABM) tossed around. But what exactly is account-based...
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways...
What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who your...
How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you have no idea...
Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It's what makes sports great. The teams that have...
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...
So, it’s 2019 and you don’t have chat on your website… It’s 2019. Technology advances are swirling in, faster and faster every year. There are companies that migrate your hard data to a virtual cloud. There are virtual reality goggles that can take you to different...