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Changing a One-time Buyer Into a Loyal Fan Everyone has that one brand that they will never stray from. Need toothpaste? Crest. Running shoes? Nike. Cell Phone? Apple. But in a world with so many options, how do you stand out? There are plenty of ways to convert a...
Marketing Strategies to Reach Gen Z As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
Originally published on 3/2/2015. Content refreshed and republished on 6/21/2019 by Emily Murphy. Automated Workflows Allow You To Easily and Efficiently Close More Leads You know how the saying goes, “if you can’t beat em’ join em’!”. Well, if you work in digital...
Originally written on February 4, 2015. Revised by Campbell Williams on May 7, 2019. How To Create Successful Email Marketing Campaigns Some companies are better than others at sending creative and high performing marketing emails. If you’re just getting started with...
Helping You Overcome One Of Your Biggest Challenges As A B2B Marketer–Lead Generation With Landing Pages Optimized For Conversions Lead generation is an area of marketing every B2B marketer wants to succeed in today. And understandably so! It’s a proven way to close...
The Perfect Mix: Inbound and SEO Come Together To Make Something Greater The ever-changing digital marketing world is leaving businesses with a maelstrom of questions, many of which pertain to inbound marketing. How and why, does inbound affect your business? When...
Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
How To Create And Manage A Messenger Chatbot For Your Facebook Business Page So your business has a chat feature on its website’s homepage. That’s great! After all, it is 2019 and if you don’t have chat on your website, you’re a little behind. For those of us who have...