case study — polymershapes
Establishing Digital Dominance in a Competitive Distribution Market
Establishing Digital Dominance in a Competitive Distribution Market
client overview
Polymershapes is a leading distributor of plastic sheet, rod, tube, and film across North America. With an extensive portfolio of brands and over 80 locations throughout the United States and Canada, Polymershapes also provides comprehensive fabrication, milling, and associated services to industrial clients.
the challenge
Other distribution providers largely carried the same or very similar products, making differentiation difficult.
The existing digital presence failed to effectively showcase their unique value proposition and extensive capabilities.
With 80+ locations, they needed a strategy that could effectively reach local markets while maintaining brand consistency.
Despite their extensive network and service offerings, Polymershapes faced a critical competitive challenge:
Market commoditization: Other distribution providers largely carried the same or very similar products, making differentiation difficult
Limited visibility: The existing digital presence failed to effectively showcase their unique value proposition and extensive capabilities
Geographic complexity: With 80+ locations, they needed a strategy that could effectively reach local markets while maintaining brand consistency
the solution
To address this challenge, we have focused on creating regional, material/service-specific campaigns serving over 50 distribution centers throughout the US and Canada (over 140 campaigns in all). We have also completely redesigned their website to address functionality and content gaps, and to make it a more refined tool for guiding material selection.
Key Takeaways
Website as Strategic Asset:
A well-designed digital presence serves as more than a brochure—it becomes an active sales & education tool
Hyper-local Execution:
Even national distributors benefit from geographically-targeted campaigns that speak to local market needs
Continuous Optimization:
Multi-channelApproach:
Combining Google and LinkedIn advertising ensured comprehensive reach to B2B decision-makers
Key Takeaways:
PHI X POLYMERSHAPES
By addressing both the foundation (website) and the amplification (targeted campaigns), Polymershapes established a sustainable competitive advantage in a crowded marketplace. The company now stands apart from competitors who carry similar products, with superior digital tools and targeted visibility that drive qualified leads to their 80+ locations.
CAMPAIGN EFFICIENCY TRANSFORMATION
The paid media campaigns demonstrated a remarkable evolution in efficiency:
Click-through rate improvements reached a critical inflection point where traffic growth began outpacing impression growth
Traffic and impression curves inverted, signifying that the cost of generating additional impressions would scale traffic atgreater than a 1:1 rate
This efficiency gain meant that each dollar invested in advertising was producing increasingly better returns over time
ENHANCED USER EXPERIENCE
The redesigned website provided tangible improvements to the customer journey:
Streamlined product discovery enabled customers to quickly find materials matching their specific requirements
Improved site functionality reduced friction in the research and purchasing process
Better content organization highlighted Polymershapes’ unique value propositions and service capabilities
By addressing both the foundation (website) and the amplification (targeted campaigns), Polymershapes established a sustainable competitive advantage in a crowded marketplace. The company now stands apart from competitors who carry similar products, with superior digital tools and targeted visibility that drive qualified leads to their 80+ locations.
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